Jan 27, 2021

What can a Customer Data Platform do for my hotel?

Each hotel has its own unique needs around customer data. A hotel uses various technologies for marketing, operations, and guest experience depending on its location, market segment, brand affiliation, and target guest. These tools tend to create silos, restricting data flow, and making it difficult to build the modern experiences that today’s guests expect.

That’s the process for just one hotel; add a single hotel into a bigger hotel group, and the complexity grows exponentially. That’s where a Customer Data Platform (CDP) comes in: it wrangles complexity and unlocks value in data across an entire enterprise. Silos no longer isolate data; instead, data becomes portable and visible, moving amongst tools and technologies in real-time.

Download our guide to learn more about CDPs and how they can transform your hotel’s data.

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