Carlton City Hotel Singapore selects Cendyn’s industry-leading platform to power their CRM

The Singapore-based hotel has chosen eInsight™ CRM to consolidate and enrich their guest data, including enhanced segmentation and reporting capabilities.

May 3rd, 2023 – Singapore – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce that Carlton City Hotel Singapore has selected Cendyn’s eInsight CRM to help them consolidate their data, streamline their guest communication efforts and provide them with a true 360-degree view of each guest. Cendyn’s eInsight CRM will put Carlton City Hotel Singapore in control of their data and provide them with the ability to personalize the experience for every guest, build long-lasting relationships with their guests and drive profitability through their direct booking channel.

Carlton City Hotel Singapore was looking for a hospitality-specific CRM that would empower their team to segment and target their guests effectively with the right communications, at the right time, through the right channel,  Cendyn’s eInsight CRM was the platform they selected to achieve just that; with the ability to maximize personalization efforts through their email marketing channel and ensure consistency across their brand, eInsight CRM provides them with a central source of truth for each guest’s interests, previous spending, and behaviors. Through real-time reporting and CRM Analytics, Carlton City Hotel Singapore also gain access to reporting insights that help them to refine and enhance their marketing strategies in the future.

“We knew the eInsight CRM platform was right for us when we saw the breadth of capabilities available and the opportunities for us that lay ahead with this software. We are excited to start leveraging the eInsight CRM platform to its full capabilities and we believe this powerful platform will help us reach new audiences and provide our guests with an elevated level of personalization throughout their journey to enhance their stay and keep them coming back”, said Niall Cowan, General Manager at Carlton City Hotel Singapore.”

“We’re delighted that Carlton City Hotel Singapore choose our eInsight CRM to enhance their guest experiences and marketing capabilities. As hotels and resorts around the globe continue to embrace digitization, our award-winning CRM provides an unmatched level of actionable insights, including the personalization, automation, and reporting tools that drive direct bookings and increase ROI.” said John Seaton, Chief Revenue Officer at Cendyn.

Learn more about eInsight CRM on the Cendyn website and if you’re looking to enhance your email marketing capabilities, take a look at our email design best practices guide.

About Cendyn
Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With offices located across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit

About Carlton City Hotel Singapore
Carlton City Hotel Singapore is conveniently located on Gopeng Street off Tanjong Pagar Road, along the fringes of Chinatown, Raffles Place and within the Central Business District. The hotel offers guests an upscale and stylish experience, resonating well with international business and leisure travelers. Designed by reputed leading international interior design company Hirsch Bedner Associates (HBA), the hotel exudes designer-conceived touches and furnishings from the grand lobby to its spacious guestrooms. With 29 floors and 386 guestrooms, the hotel is primed to be the preferred hotel for discerning business and leisure travelers. Website:



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