Las Vegas landscape
Golden Nugget
About
Golden Nugget Hotels & Casinos is an American chain of luxury hotels and casinos. It currently operates five casino resorts in Nevada, Louisiana, New Jersey, and Mississippi. It also operates the #1 NJ online casino and offers progressive online slots, online blackjack, roulette, live dealer casino, video poker, keno and an online Sportsbook.
Products Used
Digital Marketing
Customer Story

Golden Nugget's success with Cendyn's digital marketing services

THE CHALLENGE

Golden Nugget Online Casino, the #1 online New Jersey casino, was looking for a way to cut through the noise of the crowded gaming industry with personalized multi-channel campaigns that engaged their audience and showcased their brand. Their goal was to drive registered users and First Time Depositors (FTDs) through digital channels, navigating changing regulations while delivering YoY growth.

THE SOLUTION

Cendyn identified that a comprehensive digital marketing strategy could help Golden Nugget achieve their goals. With Cendyn’s expertise, Golden Nugget launched a digital marketing campaign across Display, Paid Search, Social, and YouTube. This multi-channel approach allowed Golden Nugget to get in front of its target audience and reach new prospective customers who ultimately converted directly via their website or mobile application.

THE RESULTS

Since 2016, they have seen YoY growth each year for First Time Depositors while lowering their Cost Per Acquisition (CPA) and still scaling across channels. Through constant channel optimization, Golden Nugget achieved a 60% conversion rate from registrations to First Time Depositors.

72%
Increase in First Time Depositors
-17%
Decrease in cost per First Time Depositors
60%
Increase in conversion rate