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Miraval Resorts operate luxury, wellness destination resorts and spas in three locations, including two new properties in Austin, Texas and Lenox, Massachusetts. Miraval is more than a typical upscale resort, offering a wide variety of wellness activities – yoga, fitness classes, culinary experiences, and outdoor adventures from challenge courses to hiking and biking excursions. Miraval’s brand and mission centers on a strong belief in mindfulness.

After experiencing record highs of engagement going into the first two months of 2020, Miraval, like many resorts, faced a wave of new challenges brought on by the global pandemic. In addition to the issues facing their popular Arizona resort, Miraval was also in the process of launching two new locations in Austin, Texas and Lenox, Massachusetts. Miraval needed a way to keep engaging with previous guests while travel was on hold as well as come up with a strategic plan for re-entering the market, including when to launch new initiatives, which audiences to focus on and what messaging to send.

Follow the link below to see how with the help of Cendyn’s eInsight CRM, Miraval was able to use their data to clearly communicate with guests regarding overall brand messaging, property status, health and safety protocols and other important information.

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