Relais & Châteaux

Relais & Châteaux increased ROI on bookings by 18% with digital advertising

THE CHALLENGE

To improve the performance of their advertising campaigns, Relais & Châteaux decided to entrust Cendyn with the management of its Google Ads campaigns. The objective of the collection was to:

  • Improve the return on investment of their campaigns
  • Rationalize the investments of their “Brand + Gift” campaigns
  • Understand and track their campaigns’ strategy and performance

THE SOLUTION

To assist Relais & Châteaux in their transition process, we started with a complete audit of their Google Ads account. We then built a clear action plan in correlation with the client’s objectives and implemented the following improvements:

Ads improvements 

  • Creating text ads
  • Increasing the quality level
  • Adding multiple extensions

Targeting optimization

  • Target market
  • Campaign type

Keyword optimization

  • Tracking of low-performing keywords
  • Optimizing DSA campaigns
  • Refining search terms

Optimization of bidding strategies

  • Optimizing the target CPA

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We are very satisfied with the work done by Cendyn experts, who are always available, committed, attentive, and proactive. These are essential qualities that are rarely found together. Thank you to Cendyn for their support in SEA.
Margaux Godart Digital Marketing Project Manager, Relais & Châteaux

THE RESULTS

As soon as Relais & Châteaux took over the management of their Google Ads campaigns, they noticed a significant improvement in the performance of their advertising campaigns.

Thanks to our business expertise and knowledge of the hotel industry, revenues via the Relais & Châteaux website have increased by 4% with a reduction in acquisition costs of over 15%.

Results between Q3 2019 vs Q3 2021:

18%
Growth in ROI on bookings
15%
Decrease in campaign distribution costs
4%
Growth in direct revenue in the 1st quarter

This case study was completed before the Cendyn acquisition of WIHP but Relais & Châteaux can now benefit from the suite of Cendyn products.

Relais & Châteaux

About

Founded in 1954, Relais & Châteaux represents over 580 landmark hotels and restaurants. Present on 5 continents, the Chefs and Maîtres de Maison offer a world shaped by their personalities and their passions. The vocation of Relais & Châteaux is to welcome their clients in their own homes, in unique places, and to put the client at the center of their attention thanks to men and women who cultivate the art of discreet and delicate service.

Products Used

Digital Marketing
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