Relais & Châteaux increased ROI on bookings by 18% with digital advertising
THE CHALLENGE
To improve the performance of their advertising campaigns, Relais & Châteaux decided to entrust Cendyn with the management of its Google Ads campaigns. The objective of the collection was to:
- Improve the return on investment of their campaigns
- Rationalize the investments of their “Brand + Gift” campaigns
- Understand and track their campaigns’ strategy and performance
THE SOLUTION
To assist Relais & Châteaux in their transition process, we started with a complete audit of their Google Ads account. We then built a clear action plan in correlation with the client’s objectives and implemented the following improvements:
Ads improvements
- Creating text ads
- Increasing the quality level
- Adding multiple extensions
Targeting optimization
- Target market
- Campaign type
Keyword optimization
- Tracking of low-performing keywords
- Optimizing DSA campaigns
- Refining search terms
Optimization of bidding strategies
- Optimizing the target CPA
We are very satisfied with the work done by Cendyn experts, who are always available, committed, attentive, and proactive. These are essential qualities that are rarely found together. Thank you to Cendyn for their support in SEA.
THE RESULTS
As soon as Relais & Châteaux took over the management of their Google Ads campaigns, they noticed a significant improvement in the performance of their advertising campaigns.
Thanks to our business expertise and knowledge of the hotel industry, revenues via the Relais & Châteaux website have increased by 4% with a reduction in acquisition costs of over 15%.
Results between Q3 2019 vs Q3 2021:
This case study was completed before the Cendyn acquisition of WIHP but Relais & Châteaux can now benefit from the suite of Cendyn products.
Relais & Châteaux
About
Founded in 1954, Relais & Châteaux represents over 580 landmark hotels and restaurants. Present on 5 continents, the Chefs and Maîtres de Maison offer a world shaped by their personalities and their passions. The vocation of Relais & Châteaux is to welcome their clients in their own homes, in unique places, and to put the client at the center of their attention thanks to men and women who cultivate the art of discreet and delicate service.
