SkyCity leverages Guestrev® and Revintel to drive gaming & revenue
SkyCity came to Cendyn with several challenges around competing for gaming customers in a traditional hotel environment, as well as seeking to grow their audience and drive gaming contribution into their hotels. Specifically, they had a goal of improving the previous 12-13% of gaming customers contribution to their hotels to 20%.
SkyCity was able to achieve 24% of the gaming contribution to their hotels by utilizing Guestrev and Revintel to create effective, data-driven pricing strategies that work for the entire portfolio. With Guestrev, SkyCity had the ability to analyze total guest value across a hotel property to forecast and price rooms, while Revintel helped them improve day-to-day revenue management by mining various data sets and providing deep insights at a granular level.
With the help of Guestrev, SkyCity has successfully generated incremental nightly rates for their gaming business and developed effective pricing strategies to boost revenue generation.
- SkyCity also has ambitious plans for the future, including the launch of New Zealand International Convention Centre, which is slated to become the country’s largest convention centre by 2025, as well as a new 5 star hotel, the 303-room Horizon by SkyCity, which is set to open by early 2024. They also expect to grow a further 14% in gaming room nights and 29% in revenue contribution in the financial year 2023-24.
- With these exciting developments on the horizon, SkyCity aims to continue their partnership with Cendyn, capitalizing on the successful solutions already in place to drive revenue and maximize on opportunities based on business intelligence.