Customer Story
Aug 3, 2019
Treasury on Collins & Guestfolio CRM
How Treasury on Collins used Guestfolio CRM to drive direct bookings
Treasury on Collins, an apartment hotel in Melbourne Australia, was able to see a big shift in direct bookings and improve their online reputation using Guestfolio CRM. Currently sitting at number 1 on TripAdvisor in Melbourne, Quynh Nguyen, Direct Marketing Specialist at Treasury on Collins, explains the results they saw:
“Over the past 12 months, since using Guestfolio CRM, we’ve seen a massive shift in direct bookings; we’re paying less commission and in turn driving more return for the business.”
“We’ve been consistently ranked in the top 5 of 162 hotels in Melbourne on TripAdvisor and this boost has not just improved our visibility on TripAdvisor, but also improved our direct booking message through guest reviews.”
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