Treasury on Collins & Guestfolio CRM

How Treasury on Collins used Guestfolio CRM to drive direct bookings

Treasury on Collins, an apartment hotel in Melbourne Australia, was able to see a big shift in direct bookings and improve their online reputation using Guestfolio CRM. Currently sitting at number 1 on TripAdvisor in Melbourne, Quynh Nguyen, Direct Marketing Specialist at Treasury on Collins, explains the results they saw:

“Over the past 12 months, since using Guestfolio CRM, we’ve seen a massive shift in direct bookings; we’re paying less commission and in turn driving more return for the business.”

“We’ve been consistently ranked in the top 5 of 162 hotels in Melbourne on TripAdvisor and this boost has not just improved our visibility on TripAdvisor, but also improved our direct booking message through guest reviews.”