Windjammer Landing increases revenue with a more responsive website
Cendyn designed and launched a stunning new website for the Caribbean property that led to an increase in direct online bookings and revenue.
THE CHALLENGE
Only 4% of total room revenue was coming from Windjammer Landing’s online channel with their existing website. Despite the beauty and luxury of the hotel, the property was losing money each year due to the inefficiency of their online portal.
THE SOLUTION
In order to achieve Windjammer Landing’s goals, Cendyn identified the accommodations page as being a critical element of the new website. The previous website had copy descriptions, but was lacking an image gallery — so it didn’t adequately showcase the features of the resort.
THE RESULTS
After a full website redesign, Windjammer Landing began to see immediate improvement.
KEY TAKEAWAYS
Increasing length of stay
After the launch of the new website, Windjammer Landing was able to showcase the beauty of their property. This led to an increase in the length of stay from direct bookers, improving LOS by 6.18 nights overall.
Raising the ADR
After the new website was live for 3 months, Windjammer Landing was able to increase the Average Daily Rate on the site by 34%.
Take market share from OTAs
By boosting direct online bookings through the website redesign, Windjammer Landing was able to take market share away from the OTAs and lower their distribution costs to just 4% — all while increasing revenue.
This case study was completed before the Cendyn and NextGuest merger but Windjammer Landing Villa Beach Resort can now benefit from the suite of Cendyn products.
Windjammer Landing Villa Beach Resort
About
Windjammer Landing Villa Beach Resort was designed by Barbadian architect Ian Morrison to look like a Mediterranean village. Brick paths meander through more than 60 acres of lush landscaping, scented gardens, sparkling pools, covered walkways, and hand-painted tiles. Ideal for couples, families, multi-generational travelers, singles and groups, Windjammer Landing is renowned for its welcoming atmosphere, friendly staff, extensive activities, and signature all-inclusive vacation. The resort offers 353 sleeping rooms among 195 units, including villas, suites and standard hotel accommodations. Many of the villas feature their own private residential-size or plunge pool.
