Resources library


What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.


The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...


Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest...