Resources library

Revenue management: 10 ways to leverage CRM

With growing acquisition costs, increased supply, and softer demand in many regions, how will revenue managers meet expectations?

Infographic

How to align hotel revenue, marketing & operations

Here are 10 tips for finding that sweet spot between accountability, ownership, and independence for your team.

Guide

10 ways hotel CRM boosts your bottom line

Increasingly, hotels are turning to CRM to find new ways to engage guests, increase guest satisfaction and drive higher profitability. Download our guide to...

Infographic

How to win at revenue management

Discover the winning principles of hotel revenue management and see how you can excel at being one of the key cogs that drives the...

Blog

Hotel data science for revenue management

Attend our upcoming Data Science Boot Camp Breakout Sessions at HSMAI ROC Minneapolis.

Guide

How to build a digital culture at your hotel

Managing digital transformation doesn’t always have to be complicated and slow. A methodical approach can actually deliver simple and speedy results.

Video

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.

Blog

Measuring what matters the most at your hotel

Numbers are rational and assuming that the source of the data is accurate, numbers reflect objective truths - but once analysis begins, conclusions can...

Guide

Measuring success at your hotel

If you've got your head in a spin every time you look at dashboards, spreadsheets and reports, it's time to revisit how you measure...

Blog

6 ways to woo & win groups & catering

Creating a more efficient way to win business is arguably where technology has had the biggest impact on group sales and catering.

Guide

Unlocking the potential of group sales and catering

Look at how group sales & catering has become a revenue generator & profit center for hotels.

Blog

Aggregating your hotel data with CRM

Challenges arise out of the evolution of technology in hotels, new tools have been developed piecemeal over the years, some as standalone applications, others...

Blog

Mapping personalization to profits in the guest journey

Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system...

Blog

Revenue Manager’s guide to CRM

In this article, we take a look at the important role the Revenue Manager plays when it comes to CRM.

Blog

Drive revenue throughout the guest journey

We can’t escape the topic of AI today - in a world of big data and personalization, it’s shaping how we approach everything in...

Blog

Drive direct bookings with hotel CRM

In this article we suggest some effective ways of turning these unknown guests into loyal brand, and net promotors who will recommend to their...

Blog

Hit the OTAs with a rebound: 5 direct booking strategies for hotels

Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart...

Video

Drive loyalty using technology

In our latest video, we take a deep dive into the world of loyalty to see what it means for hoteliers.

Infographic

Discover everything you need to know about hotel CRM

We highlight the key concepts of CRM and how each role can play a part in the implementation and success of CRM at your...

Blog

Use technology to improve the guest experience

Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs.

Blog

Your hotel’s 2018 digital marketing plan

One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process...

Blog

Cendyn knows the true power of data

First party data is a hotel’s most valuable asset. Unfortunately, too often that data simply sits there, getting stale, while nobody does anything with...

Blog

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

Blog

Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest...

Resources library

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