Trends Watch 2022: What revenue managers need to know in the year ahead
Revenue management professionals have certainly been through the wringer over the past 18 months. First, it was furloughs and layoffs. Then, as the global economy slowly sputtered to life, it was fewer resources and uneven demand. Now, as we look to the year ahead, the core challenges involve managing new team structures, forecasting with pandemic-inflected data, fighting for market share, and navigating a fundamentally reshaped industry that faces ongoing uncertainty.
These factors are undoubtedly top-of-mind for a profession that relies heavily on data-driven insights mixed with professional instinct. Thriving in the year ahead will require quick adaption to changing conditions and a willingness to try new things. To help you stay on top of your game, we’ve compiled the top trends influencing revenue management in 2022.