Automate guest journey with smarter marketing, deep segmentation, and AI-driven insights—all on a single platform
Unified Guest
Profile & CDP
Cendyn’s hospitality CRM focuses on data-driven insights, calculating guest lifetime value transparently, and seamlessly integrating hotel guest data from multiple sources to provide a single source of truth. With 200+ integrations covering PMS, Spa, Golf, F&B systems and more, it empowers you to control your data and deliver exceptional customer experiences. Say goodbye to developer dependencies and hello to lasting guest connections.
Marketing Automation
Journey Builder in Cendyn CRM empowers hospitality marketers to deliver seamless, personalized marketing automation with its multi-channel marketing ability across email, SMS, and social media—from pre-stay to post-stay. Launch high-converting campaigns with intuitive drag-and-drop editor and proven hotel email templates, integrated booking engine coupons, dynamic landing pages and ensure compliance with built-in approval workflows—all managed within a centralized CRM hub.
Segmentation
Designed exclusively for the hospitality industry, Cendyn CRM Audience Builder empowers marketers to create highly targeted micro-audiences using its robust segmentation capabilities with over 70 real-time filters—such as stay dates, spend history, location, guest preferences, and more. Leverage powerful geotargeting and dynamic content to deliver personalized, automated campaigns that elevate guest engagement and drive measurable revenue growth.
AI-driven Analytics
Leverage robust CRM Analytics with AI-driven capabilities to uncover key business drivers with real-time insights. Track guest behavior, optimize campaigns, and identify trends to enhance engagement and elevate guest experiences.
Cendyn B2B Sales
Supercharge your sales pipeline and drive corporate growth with Cendyn’s integrated B2C and B2B CRM solution. Gain a comprehensive view of your sales opportunities and streamline your process with powerful tools for lead management, performance tracking, and easy reporting. With Cendyn B2B Sales, your teams can seamlessly centralize key profile, reservation, and production data—empowering them to close deals faster, hit targets, and fuel long-term success.
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Start nurturing your guest relationships and drive revenue and profitability for every guest.
Featured stories
Best practices
Cendyn CRM video: Segmentation – A path towards revenue growth
Guest segmentation is failing hotels: 5 ways to do better with available data
