Cendyn Booking Engine and Digital Marketing propel Good Nite Inn's upscale boutique collection
Cendyn has worked for many years with one of California’s leading value hotel chains, Good Nite Inn, providing their booking engine, metasearch connectivity and digital marketing.
So we were delighted to be chosen by their owners to support the launch of a new collection of upscale, boutique design hotels, starting with the recently opened Hotel Mariposa in Los Angeles.
“The digital marketing team is super-responsive and have helped us recover from the pandemic to achieve high levels of occupancy across our hotels.”
THE APPROACH
Cendyn implemented our booking engine, with metasearch connectivity across the GNI portfolio. We generated demand for the group with a full range of digital marketing services including SEO, content marketing, PPC and metasearch management.
We then supported the launch of the new, upscale, Hotel Mariposa in LA, managing distribution, marketing, and guest communication activities to help the new hotel achieve a 9.6/10 guest review score.
Booking Engine
Customized for deployment across the group with metasearch connectivity
Digital Marketing
Content, SEO, PPC, metasearch and retargeting
Launch Management
Strategy, web development and marketing for the launch of a new boutique hotel
This case study was completed before Cendyn acquired DigitalHotelier but Good Nite Inn and Hotel Mariposa now benefit from the suite of Cendyn products.
Good Nite Inn - Hotel Mariposa
About
GNI Management Inc owns and operates a number of hotels in California under the Good Nite Inn and Best Western brands. It also manages boutique design hotels such as Hotel Mariposa in LA. Hotel Mariposa is an upscale boutique hotel located near top LA attractions. Hotel Mariposa has a contemporary interior with nature inspired ambiance. This unique hotel offers refreshing, chic and eco-friendly amenities.
