SAHARA Las Vegas Leverages Cendyn Booking Engine to Drive Direct Booking Conversion Rates
SAHARA Las Vegas approached Cendyn to enhance their website’s booking process and increase direct bookings via an integrated booking engine. Additionally, SAHARA sought to boost their direct booking conversion rate and event tracking to gauge the effectiveness of their marketing campaigns.
Cendyn’s team partnered with SAHARA to accomplish their objectives by implementing an optimized, device-responsive booking engine. This state-of-the-art engine not only boasts a sleek and modern design, but seamlessly integrates with the overall aesthetic of the SAHARA Las Vegas website. The partnership involved specific integrations, including:
- Shifting from Universal Analytics to Google Analytics 4, which enabled SAHARA Las Vegas to track user behaviors across multiple devices and automatically track events as well as provide more accurate goal conversions.
- The ability to reward customers when they book direct by adding Laasie to the top layer of the booking engine.
- Medallia Zingle, which ensures any web chat that occurs on the website or the booking engine goes through a queue to their contact center team.
- Nor 1 upsell solution, which allows guests to create their ideal experience with hotel stay upgrades. It presents offers for upgraded rooms, products, and services before and during check-in, generating incremental ancillary revenue for the hotel.
Cendyn’s industry-leading booking engine, combined with the client’s requested integrations, has revolutionized the booking process. Now, customers can book directly on the brand’s website, enjoying a seamless and hassle-free experience. This improvement has led to a 6.73% increase in direct booking conversions. Furthermore, the booking engine has empowered the client to enhance their tracking capabilities, enabling them to measure the success of their marketing campaigns with greater precision and accuracy.
SAHARA Las Vegas expresses their intention to maintain a partnership with Cendyn for future solutions. They value the “personalized touch” and appreciate Cendyn’s collaborative and transparent approach.