Resources library

How to maintain momentum in the off-season

Learn three ways that your essential departments can fuel your hotel's continued growth and success during your off-season.

Blog

Pacific Crest Santa Barbara success story

Our customer Pacific Crest Santa Barbara shows how using a combination of CRM and great customer service can impact a hotel's TripAdvisor ranking.

Guide

Decoding the guestprint

Your guests have unique passions and personality traits that push them beyond easily defined demographics. Give guests what they want by knowing them well....

Guide

Hotel operations: 10 ways to leverage CRM

As 2020 is approaching, hotels will depend on their operations to tighten expenditures while driving higher levels of guest satisfaction.

Video

Stronger together with CRM

John Seaton, Managing Director, EMEA & APAC explains why a hotel needs CRM to create a single version of truth about a guest, so...

Video

The future of Cendyn with Tim Sullivan and Charles Deyo

Cendyn’s new President Tim Sullivan and Founder Charles Deyo sat down to discuss exciting news at Cendyn.

Blog

4 pillars of personalization for hotels

You just know it when it’s right at a hotel, they welcome me back as my 20th time staying here - none of this...

Infographic

How to align hotel revenue, marketing & operations

Here are 10 tips for finding that sweet spot between accountability, ownership, and independence for your team.

Guide

10 ways hotel CRM boosts your bottom line

Increasingly, hotels are turning to CRM to find new ways to engage guests, increase guest satisfaction and drive higher profitability. Download our guide to...

Blog

The Future of CRM, AI and machine learning for hotel marketing – Part 2

AI makes it possible to have robust hotel guest profiles that are always improving -- without the tedium of manual entry.

Guide

This is why your select-service hotel needs a CRM

A CRM solution can drive efficiencies and revenue through an elevated guest experience, while industrializing processes and automating marketing activities.

Infographic

How to win at hotel operations

Operations is the beating heart of the hotel, the place where guest expectations meet reality and lasting impressions are made.

Infographic

De la búsqueda a la reserva: personaliza el viaje completo del cliente

Desde la selección de un destino hasta la búsqueda de la estancia en sí, se trata de crear el mensaje adecuado, entregado en el...

Blog

The Future of CRM, AI and machine learning for hotel marketing – Part 1

Artificial intelligence and machine learning are breaking new ground at the core of hotel CRM technology

Blog

Hoteliers: Everything you need to know from Google’s I/O conference

Hoteliers take a look at our recap from Google's I/O 2019 conference - three days of product deep-dives and educational sessions for developers condensed...

Guide

How to build a digital culture at your hotel

Managing digital transformation doesn’t always have to be complicated and slow. A methodical approach can actually deliver simple and speedy results.

Blog

Data is a gift for hotels with a CRM

For hotels, data is a gift, but to get your data working for you, let’s look at how best to collect, store and utilize...

Blog

Who are your hotel heroes?

Keeping a hotel running is a major operation. Beyond the top brass are the front and back of the house staff members who work...

Video

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.

Blog

Eight ways to be a winner in hotel operations

Operations is the beating heart of the hotel, the place where guest expectations meet reality and lasting impressions are made. Whether you’re at the...

Infographic

From looking to booking: personalize the whole guest journey

From selecting a destination to researching the stay itself, it’s all about crafting the right message, delivered at the best time through the guests’...

Blog

How CRM has evolved the digital landscape

The landscape of how we manage our data has changed - people are more aware of how important data is when it comes to...

Guide

Hotel CRM Buyer’s Guide

Take a look at our helpful comparison guide for an at-a-glance answer to start your hotel CRM journey with Cendyn.

Infographic

Going from a Hotel Database to an Ecosystem

Hotels need to think about data existing in an ecosystem that lives, connects and breathes based on the ebb and flow of the entire...

Blog

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

Guide

Measuring success at your hotel

If you've got your head in a spin every time you look at dashboards, spreadsheets and reports, it's time to revisit how you measure...

Guide

10 questions to ask before investing in a hotel CRM

Benchmarking hotel CRM solutions can be a challenging task in the current CRM provider landscape, this easy guide will give you the means to...

Blog

Shifting away from the PMS as the data warehouse

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS are...

Blog

Aggregating your hotel data with CRM

Challenges arise out of the evolution of technology in hotels, new tools have been developed piecemeal over the years, some as standalone applications, others...

Video

TNOOZ with Charles Deyo

Tnooz sat down over Skype with Charles Deyo, founder and CEO of Cendyn, to listen to his take on personalization and the specific demands...

Guide

The CRM data warehouse

In this whitepaper, we look at how this data focus is shifting the perceptions of how data can be used and where it should...

Video

Charles Deyo on personalization

Hear it straight from Founder Charles Deyo on why the hotel industry loves that word and how CRM plays a pivotal role in leveraging...

Guide

CRM + PMS Integration Essentials

In this guide we explore one of the most important integrations in the hotel technology suite - the tight relationship between the PMS &...

Blog

Front Office Manager’s guide to CRM

In this article, we take a look at the important role the Front Office Manager plays when it comes to CRM.

Blog

General Manager’s guide to CRM

In this article, we take a look at the important role the General Manager plays when it comes to CRM.

Guide

Changing traveler expectations

Download our guide to discover how traveler expectations have changed and and how hotels can deliver on their needs.

Blog

Get to know your guests with guest profiles

By compiling data and learning guest behavior over time, OTAs have a competitive advantage over hotels when it comes to guest profiles.

Blog

NPS & TripAdivsor Rating

In this article, we look at the results and see how hoteliers can maximize the relationship between NPS and TripAdvisor.

Video

Tnooz live with Tim Sullivan

Tnooz sits with our President Tim Sullivan to discuss our new Sabre partnership and more.

Video

Drive loyalty using technology

In our latest video, we take a deep dive into the world of loyalty to see what it means for hoteliers.

Infographic

Discover everything you need to know about hotel CRM

We highlight the key concepts of CRM and how each role can play a part in the implementation and success of CRM at your...

Blog

Enhancing loyalty: spotlight Japan

Japan has long been one of Asia’s most mature travel markets, in terms of both domestic and outbound tourism. We spoke to Khalil Maaouni,...

Guide

CRM Best Practices

How can hotels take advantage of the efficiencies of digital communications while at the same time, providing better, more personalized service?

Blog

Promoter, neutral or detractor?

What makes a guest a promoter, neutral or detractor? A text analysis of Net Promoter follow-up question responses.

Blog

Use technology to improve the guest experience

Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs.

Blog

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

Blog

NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor Ranking from January 2016 to August 2016. A sample of 73 hotels resulted in approximately...

Blog

Data intelligence that improves guest loyalty

The hospitality industry caters to millions of people daily. It is a data rich field capturing massive volumes of information, all generated from different...

Video

What defines a true hotel CRM?

Cendyn President Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication...

Guide

Enhancing loyalty Asia-Pacific

Created in conjunction with Skift, this report takes a deep dive into the technology and trends driving CRM and Loyalty specifically in the Asia-Pacific...

Infographic

10 steps to a successful hotel CRM deployment

A step-by-step guide that takes the guesswork out of a successful CRM implementation.

Blog

The Net Promoter Score

The Net Promoter Score is a widely used measure of firm performance, often regarded as the most important measure to include in any customer survey.

Guide

The hotel industry’s automated future

Learn how marketers are shifting from a pattern of interruption to weaving offers and touch points into the guest’s life on and off property.

Blog

Cendyn knows the true power of data

First party data is a hotel’s most valuable asset. Unfortunately, too often that data simply sits there, getting stale, while nobody does anything with...

Blog

Using CRM and data to curate unique experiences

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology...

Blog

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

Blog

Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at...

Blog

Centralizing your data

Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest...

Blog

Connectivity within the hospitality industry

As the most connected customer relationship management (CRM) solution in the hospitality industry, Cendyn works hard to continue to innovate, evolve and partner with...

Blog

Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been game changers for digital marketing in the hospitality space.

Blog

Cendyn & TripAdvisor Review Collection

Online ratings and reviews can make or break a hotel’s image. That’s why Cendyn is excited to announce that our flagship CRM solution, eInsight,...

Blog

Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite airline’s credit card, root loyally for their hometown sports team, and have stayed at their...

Blog

The single point of truth

Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality...

Video

ITB Berlin 2017 – highlights

From the world's biggest travel event of 2017, check out our highlight reel from the crazy busy few days in Berlin.

Blog

Creating a holistic view of guests

Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest...

Blog

How to ace peak season marketing

When peak season hits, the pressure heats up for hotels to fill rooms to capacity. More than any other time of the year, guests...

Blog

What’s driving your guests to make their travel decisions?

In this article, we look in detail at micro-moments – points in time when people turn to their device with an intent to answer an...

Blog

Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest...

Blog

Creating an implementation plan for new technology solutions

When searching for the right event technology partner to power your meetings and events programs, having and implementation plan in place before you sign...

Centralizing Tickets Does Not Mean You Give up Local Control

Learn the ins and outs of corporate ticket management with Cendyn/EVENTS, and ensure that you maintain local control of your tickets.

Millennials are pushing new trends in the hospitality event landscape

Cendyn Arcaneo's Product Development Team Shares the Newest Trends in Strategic Event Planning

Resources library

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