Resources library

10 reasons why the guest profile...

For today’s hoteliers, it’s the CRM that enables a...

Working collaboratively to drive...

Looking to break down the silos in your hotel?...

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Guía: 6 claves para conocer mejo...

Descarga nuestra última guía para superar las expectativas de...

Cendyn Live Presents – WTM...

Michael Bennett, CMO at Cendyn and John Seaton, CCO...

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Data management fundamentals for...

In this guide we explore the fundamentals of data...

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8 powerhouse benefits of a CRM &...

When Customer Relationship Management (CRM) and Revenue Management System...

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Major enhancements to Guestfolio...

Guestfolio CRM is packed with an enhanced set of...

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Eat, Sleep, Repeat: How to Lever...

Learn about the power of integrating F&B data with...

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Global CRM Study preview: What’s...

This is the third article in a series where...

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Global CRM Study preview: The to...

This is the first article in a series where...

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How to maintain momentum in the ...

Learn three ways that your essential departments can fuel...

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Decoding the guestprint

Your guests have unique passions and personality traits that...

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Hotel operations: 10 ways to lev...

As 2020 is approaching, hotels will depend on their...

Stronger together with CRM

John Seaton, Managing Director, EMEA & APAC explains why...

The future of Cendyn with Tim Su...

Cendyn’s new President Tim Sullivan and Founder Charles Deyo...

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4 pillars of personalization for...

You just know it when it’s right at a...

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How to align hotel revenue, mark...

Here are 10 tips for finding that sweet spot...

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10 ways hotel CRM boosts your bo...

Increasingly, hotels are turning to CRM to find new...

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The Future of CRM, AI and machin...

AI makes it possible to have robust hotel guest...

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This is why your select-service ...

A CRM solution can drive efficiencies and revenue through...

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How to win at hotel operations

Operations is the beating heart of the hotel, the...

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De la búsqueda a la reserva: per...

Desde la selección de un destino hasta la búsqueda...

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The Future of CRM, AI and machin...

Artificial intelligence and machine learning are breaking new ground...

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Hoteliers: Everything you need t...

Hoteliers take a look at our recap from Google's...

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How to build a digital culture a...

Managing digital transformation doesn’t always have to be complicated...

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Data is a gift for hotels with a...

For hotels, data is a gift, but to get...

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Who are your hotel heroes?

Keeping a hotel running is a major operation. Beyond...

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions...

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Eight ways to be a winner in hot...

Operations is the beating heart of the hotel, the...

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From looking to booking: persona...

From selecting a destination to researching the stay itself,...

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How CRM has evolved the digital ...

The landscape of how we manage our data has...

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Hotel CRM Buyer’s Guide

Take a look at our helpful comparison guide for...

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Going from a Hotel Database to a...

Hotels need to think about data existing in an...

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Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand...

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Measuring success at your hotel

If you've got your head in a spin every...

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10 questions to ask before inves...

Benchmarking hotel CRM solutions can be a challenging task...

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Shifting away from the PMS as th...

Traditionally, the PMS has been considered the primary hub of...

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Aggregating your hotel data with...

Challenges arise out of the evolution of technology in...

TNOOZ with Charles Deyo

Tnooz sat down over Skype with Charles Deyo, founder...

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The CRM data warehouse

In this whitepaper, we look at how this data...

Charles Deyo on personalization

Hear it straight from Founder Charles Deyo on why...

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CRM + PMS Integration Essentials

In this guide we explore one of the most...

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Front Office Manager’s gui...

In this article, we take a look at the...

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General Manager’s guide to...

In this article, we take a look at the...

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Changing traveler expectations

Download our guide to discover how traveler expectations have...

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Get to know your guests with gue...

By compiling data and learning guest behavior over time,...

Tnooz live with Tim Sullivan

Tnooz sits with our President Tim Sullivan to discuss...

Drive loyalty using technology

In our latest video, we take a deep dive...

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Discover everything you need to ...

We highlight the key concepts of CRM and how...

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Enhancing loyalty: spotlight Japan

Japan has long been one of Asia’s most mature...

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CRM Best Practices

How can hotels take advantage of the efficiencies of...

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Promoter, neutral or detractor?

What makes a guest a promoter, neutral or detractor?...

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Use technology to improve the gu...

Using technology to own the digital conversation has become...

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TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...

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NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor...

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Data intelligence that improves ...

The hospitality industry caters to millions of people daily....

What defines a true hotel CRM?

Cendyn President Tim Sullivan on the three essential components...

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Enhancing loyalty Asia-Pacific

Created in conjunction with Skift, this report takes a...

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10 steps to a successful hotel C...

A step-by-step guide that takes the guesswork out of...

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The Net Promoter Score

The Net Promoter Score is a widely used measure of...

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The hotel industry’s autom...

Learn how marketers are shifting from a pattern of...

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Cendyn knows the true power of data

First party data is a hotel’s most valuable asset....

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Using CRM and data to curate uni...

While customer relationship management (CRM) is a term that...

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The bottom line impact

As digital marketers, we always focus on return on...

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Converting guests to loyal brand...

Hotels that succeed in building on their direct channels,...

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Centralizing your data

Hotels have an amazing collection of data, which when...

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Connectivity within the hospital...

As the most connected customer relationship management (CRM) solution...

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Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been...

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Cendyn & TripAdvisor Review...

Online ratings and reviews can make or break a...

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Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite...

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The single point of truth

Let’s get the story straight, Cendyn was the first...

ITB Berlin 2017 – highlights

From the world's biggest travel event of 2017, check...

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Creating a holistic view of guests

Hotel systems hold a wealth of information, but the...

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How to ace peak season marketing

When peak season hits, the pressure heats up for...

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What’s driving your guests to ma...

In this article, we look in detail at micro-moments...

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Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the...

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Centralizing Tickets Does Not Me...

Learn the ins and outs of corporate ticket management...

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Millennials are pushing new tren...

Cendyn Arcaneo's Product Development Team Shares the Newest Trends...