Resources library

Guide

Decoding the guestprint

Your guests have unique passions and personality traits that push them beyond easily defined demographics. Give guests what they want by knowing them well....

Video

Stronger together with CRM

John Seaton, Managing Director, EMEA & APAC explains why a hotel needs CRM to create a single version of truth about a guest, so...

Blog

Who are your hotel heroes?

Keeping a hotel running is a major operation. Beyond the top brass are the front and back of the house staff members who work...

Video

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.

Blog

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

Video

TNOOZ with Charles Deyo

Tnooz sat down over Skype with Charles Deyo, founder and CEO of Cendyn, to listen to his take on personalization and the specific demands...

Guide

The CRM data warehouse

In this whitepaper, we look at how this data focus is shifting the perceptions of how data can be used and where it should...

Blog

NPS & TripAdivsor Rating

In this article, we look at the results and see how hoteliers can maximize the relationship between NPS and TripAdvisor.

Guide

CRM Best Practices

How can hotels take advantage of the efficiencies of digital communications while at the same time, providing better, more personalized service?

Blog

TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

Blog

NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor Ranking from January 2016 to August 2016. A sample of 73 hotels resulted in approximately...

Video

What defines a true hotel CRM?

Cendyn President Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication...

Guide

Enhancing loyalty Asia-Pacific

Created in conjunction with Skift, this report takes a deep dive into the technology and trends driving CRM and Loyalty specifically in the Asia-Pacific...

Blog

The Net Promoter Score

The Net Promoter Score is a widely used measure of firm performance, often regarded as the most important measure to include in any customer survey.

Blog

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

Blog

Centralizing your data

Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest...

Blog

Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite airline’s credit card, root loyally for their hometown sports team, and have stayed at their...

Blog

The single point of truth

Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality...

Blog

Creating a holistic view of guests

Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest...

Blog

Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest...