Rotana leverages Cendyn's CRS to drive loyalty and demand across their distribution channels
Rotana has a hugely popular Rotana Rewards Loyalty programme, which has 3 multi-tiered memberships that benefit not only guests staying and dining but also their corporate bookers. It was extremely important to acquire new members instantly during the booking process with ease and convenience to them. Rotana also required that existing members have access to their own member portal on the IBE where they can enjoy preferred dynamic rates when booking and contribute their redeemed points for payment.
Rotana partnered with Cendyn in 2019 to leverage their CRS and Booking Engine. Rotana now has a member portal and IBE that integrates seamlessly with their loyalty program and loyalty app with all the functionality that they were looking for. Their Corporate Bookers have also benefited from Rotana eConnect; a user access controlled booking engine for contracted rate bookings.