Customer Story

Cendyn helps luxury hotel brand cleanse, merge & dedupe CRM data

Putting data strategy at the heart of what you do

Cendyn embarked on a mission to help an APAC-based hotel brand centralize their CRM infrastructure, and cleanse, merge, dedupe and refine the data in their CRM platform. The goal was to achieve real actionable insights across various hotel departments, drive revenue, increase loyalty and elevate the overall guest experience.

“Acquiring new customers costs seven times more than retaining existing customers. Therefore, knowing who your guests are and having your data accessible and actionable is crucial to the success of any business intelligence platform.”, said the hotel’s Corporate Director of CRM.

Learn how this luxury hotel was able to revamp their guest data and as a result increase revenue by delivering personalized experiences and recognizing their loyal customer base.