Resources library

Guide

Decoding the guestprint

Your guests have unique passions and personality traits that push them beyond easily defined demographics. Give guests what they want by knowing them well....

Video

Stronger together with CRM

John Seaton, Managing Director, EMEA & APAC explains why a hotel needs CRM to create a single version of truth about a guest, so...

Video

Hotel tech forecast | Americas

Our Vice President of Sales, Americas Jill Boegel covers technologies and techniques independent hotels in the Americas are using to compete effectively against the...

Guide

Cómo contar historias con tus datos

Consulta nuestra última infografía para descubrir cómo la visualización de datos puede ayudarte a aprovechar todo el poder transformador de una buena historia, capaz...

Video

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.

Blog

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

Video

What is a DEM platform?

Ali Naqvi of Achiga explains why hotels are moving away from Content Management Systems (CMS) to Digital Experience Management (DEM) platforms.

Video

TNOOZ with Tim Sullivan

Tnooz sat down over Skype with Tim Sullivan to talk about the launch of Cendyn's new guest intelligence solution, eNgage.

Video

TNOOZ with Charles Deyo

Tnooz sat down over Skype with Charles Deyo, founder and CEO of Cendyn, to listen to his take on personalization and the specific demands...

Video

Personalization at Scale Panel

Get hands-on advice from experts in hospitality and digital marketing facing this challenge in the era of AI and GDPR, plus best practices from...

Blog

Engage with your most valuable guests

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that.  You may have...

Blog

Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that we are prepared for the upcoming General Data Protection Regulation (GDPR) legislation, and in turn,...

Guide

Hotel marketing to millennials

Millennials now make up the largest living generation and are spending more on travel than ever. Learn about digital strategies to catch bookings &...

Blog

Loyalty spotlight China

Take a deep dive into the mindset of travelers from China - what are their expectations when it comes to loyalty and brand advocacy?

What drives guests to be promoters?

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes...

Guide

CRM Best Practices

How can hotels take advantage of the efficiencies of digital communications while at the same time, providing better, more personalized service?

Blog

Top social platforms in APAC

Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers...

Blog

TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

Blog

NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor Ranking from January 2016 to August 2016. A sample of 73 hotels resulted in approximately...

Blog

5 ways AI is transforming hotel marketing

Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers...

Guide

亚太地区 CRM 系统的最佳实践

此报告是携手 Skift 编制而成,深入解读了促进 CRM 发展和提升忠诚度(尤其是亚太地区)的技术和趋势,并覆盖中国与日本重要的经济体,贯穿东南亚的酒店业核心地带,剖析澳大利亚的发达市场。

Video

What defines a true hotel CRM?

Cendyn President Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication...

Guide

Enhancing loyalty Asia-Pacific

Created in conjunction with Skift, this report takes a deep dive into the technology and trends driving CRM and Loyalty specifically in the Asia-Pacific...

Blog

The Net Promoter Score

The Net Promoter Score is a widely used measure of firm performance, often regarded as the most important measure to include in any customer survey.

Guide

El cambio de las OTA

Los hoteles se ven en la encrucijada de competir por las reservas directas y, al mismo tiempo, maximizar el potencial de distribución del canal...

Blog

Automated interest tracking

In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict...

Blog

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

Blog

Email design top tips

Exceptional customer service is the foundation of what hoteliers do, and the majority do it very well. Maintaining customer service at that level across all...

Blog

Westin Azul rooftop infographic

Client showcase: Our creative services department created this original infographic for Cendyn client The Westin Austin Downtown showcasing the hotel's iconic pool and rooftop...

Blog

Centralizing your data

Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest...

Guide

Journey to loyalty

With the advancement of Hotel CRM and digital technology, it is now possible to create meaningful interactions throughout the entire guest journey, starting at...

Blog

The power of email automation

Automated transactional emails can be the cornerstone of a hotels’ communication strategy – they share details about the transaction, include all reservation information and...

Blog

Website tagging like a pro

Tagging trends and the applications themselves change very often, so it’s important to stay up to date on what is going on with booking...

Blog

Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite airline’s credit card, root loyally for their hometown sports team, and have stayed at their...

Blog

Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with changes to consumer lifestyles, have compelled hotels to transform the way they court customers. Guests...

Blog

The single point of truth

Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality...

Blog

Creating a holistic view of guests

Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest...

Blog

Create promoters of your brand

We know that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. But what makes those guests promoters, neutral or detractors?

Blog

Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest...

Blog

Compete effectively with OTAs

For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their...

Blog

Google ad updates – top tips

On Friday, February 19th, Google started removing the right-hand rail ads from desktop search result pages. The worldwide change was progressively rolled out last...