Resources library

Webinar

GO ALL IN: Digital marketing for...

Discover the latest trends and digital strategies that will...

Guide

10 digital marketing strategies ...

With the travel industry at a virtual standstill, what’s...

Blog

Hot tips! Dealing with the effec...

We’ve put together some tips and tricks for using...

Guide

The ultimate crisis survival gui...

In this guide, we offer tactical crisis management advice...

Guide

How to build the best attributio...

This is the second guide in our two-part series...

Blog

What’s at the heart of good hote...

Creating a compelling and effective hotel website means balancing...

Blog

What to do when crisis comes to ...

Make no mistake: the global spread of the novel...

Blog

Top social platforms in APAC for...

Where should you be investing your marketing dollars and...

Guide

Everything you need to know abou...

How is a hotel marketer supposed to know what...

Webinar

Personalized Pricing: the Path t...

With closer collaboration, your hotel can reap the benefits...

Blog

Guestfolio CRM product enhanceme...

Guestfolio now speaks your language. This new feature allows...

Blog

How to protect your hotel and pr...

A time of crisis can be stressful for anyone...

Guide

Everything you need to know abou...

If your hotel is looking to take advantage of...

Blog

2020 technology forecast for hot...

This month, we’re taking a glimpse into the trends,...

Guide

The hotelier’s guide to gr...

In this guide, we explain how to market your...

Library

10 reasons why the guest profile...

For today’s hoteliers, it’s the CRM that enables a...

Blog

5 ways to start a data science i...

Guidance for working with data as a hotel marketer...

Infographic

Discover your potential unknown ...

Here’s our 7-step guide to surfacing your hidden guests...

Guide

A hotelier’s guide to data science

Learn the key techniques hoteliers can use to advance...

Infographic

5 benefits of hotel marketing an...

Hotels with integrated marketing and revenue management departments –...

Blog

The best hotel holiday email cam...

We're delighted to share with you this year the...

Video

¿Qué es el hotel CRM?

Cendyn's eInsight CRM es una plataforma integral de gestión...

Video

O que é hotel CRM?

Juntando tudo isso, o CRM pode providenciar os meios...

Blog

Designing a hotel loyalty progra...

Today, we share Part 2 in our loyalty program...

Guide

How to master your hotel’s...

If you’re not adding Facebook or Instagram Stories to...

Guide

Data management fundamentals for...

In this guide we explore the fundamentals of data...

Guide

How to execute SEO like a pro

This guide is for hospitality marketers who want to...

Blog

How to use a Facebook catalog fo...

The Facebook catalog is one of the few constants...

Infographic

Ace Black Friday & Cyber Mo...

Win your Black Friday & Cyber Monday revenue goals...

Guide

8 powerhouse benefits of a CRM &...

When Customer Relationship Management (CRM) and Revenue Management System...

Blog

Major enhancements to Guestfolio...

Guestfolio CRM is packed with an enhanced set of...

Guide

The state of CRM and guest manag...

Cendyn partnered with h2c to develop a global survey...

Guide

5 essential steps to A/B test th...

An A/B test is when different variables in a...

Guide

5 pasos esenciales para dominar ...

En nuestra última guía, repasamos los cinco pasos esenciales...

Webinar

Data management fundamentals for...

In partnership with Sojern and Jumeirah, we are very...

Webinar

Eat, Sleep, Repeat: How to Lever...

Learn about the power of integrating F&B data with...

Blog

How to master your hotel’s...

Social media is an effective channel to showcase the...

Guide

10 consejos para crear emails ca...

Descarga nuestra guía para recibir diez consejos para mejorar...

Blog

Global CRM Study preview: What’s...

This is the third article in a series where...

Guide

10 Hospitality trends to look fo...

Download our guide and learn the top ten hospitality...

Blog

Global CRM Study preview: The to...

This is the first article in a series where...

Blog

3 things you need to do right aw...

Here’s what your hotel needs to know about Google’s...

Infographic

10 aciertos y errores en tu estr...

Empieza a aprovechar todo lo que ofrece Google

Guide

How to maintain momentum in the ...

Learn three ways that your essential departments can fuel...

Guide

10 tips for creating email copy ...

Learn how to improve your hotel's email open rates...

Blog

How to bring your best guest sto...

An effective ways to combat repetition is to turn...

Guide

Decoding the guestprint

Your guests have unique passions and personality traits that...

Guide

Guía: 6 claves para conocer mejo...

Descarga nuestra última guía para superar las expectativas de...

Guide

Hotel marketers: 10 ways to leve...

As budget season is approaching, all eyes are on...

Infographic

10 dos and don’ts for hote...

Here are 10 ways to capture more value from...

Blog

Get your hotel prepared for digi...

Hoteliers face a lot of things: from macro-economic headwinds...

Blog

Cendyn announces expansion of Gu...

Following our announcement of a strategic follow on investment...

Video

Stronger together with CRM

John Seaton, Managing Director, EMEA & APAC explains why...

Guide

The evolution of hotel marketing

Explore and understand the evolution of hotel marketing to...

Infographic

How to align hotel revenue, mark...

Here are 10 tips for finding that sweet spot...

Video

Hotel tech forecast | Americas

Our Vice President of Sales, Americas Jill Boegel covers...

Guide

10 ways hotel CRM boosts your bo...

Increasingly, hotels are turning to CRM to find new...

Blog

Become a content marketing pro w...

Here are 6 simple steps to help you create...

Blog

Top 10 HITEC faves from our inte...

From London to Minneapolis, our intern Ben Seaton breaks...

Blog

The Future of CRM, AI and machin...

With an AI-powered hotel CRM, it's feasible to deliver...

Video

Guestfolio CRM product tour

Discover how you can unlock the perfect guest experience...

Video

Data science trends & the h...

Cendyn's SVP of Global Marketing & Business Development Michael...

Guide

Cómo contar historias con tus datos

Consulta nuestra última infografía para descubrir cómo la visualización...

Blog

Hoteliers: What you need to know...

Facebook announced changes across Messenger, Instagram, and WhatsApp, which...

Guide

This is why your select-service ...

A CRM solution can drive efficiencies and revenue through...

Guide

Leverage guest content and nurtu...

One of the easiest, most effective ways to combat...

Infographic

De la búsqueda a la reserva: per...

Desde la selección de un destino hasta la búsqueda...

Guide

Create a killer content marketin...

Your hotel’s content strategy needs to be scalable, consistent,...

Blog

Hoteliers: Everything you need t...

Hoteliers take a look at our recap from Google's...

Infographic

How to win at hotel marketing

Commit to being the best in your role with...

Guide

How to spot likes that win heart...

Personalization is practically ubiquitous. With a treasure trove of...

Guide

How to build a digital culture a...

Managing digital transformation doesn’t always have to be complicated...

Blog

Data is a gift for hotels with a...

For hotels, data is a gift, but to get...

Guide

Todo lo que necesitas saber sobr...

¿Cómo puede un profesional de marketing saber qué es...

Video

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions...

Blog

3 ways to drive local guest busi...

Guest post from our partners at Seven Rooms

Blog

Designing a hotel loyalty progra...

Map out the core principles for your hotel's loyalty...

Guide

Datenwissenschaftliche Anleitung

Daten können eine kniffelige Angelegenheit sein. Zu viele, nicht...

Guide

8 mächtige Vorteile einer CRM- u...

Wenn Lösungen in den Bereichen Customer Relationship Management (CRM)...

Guide

So setzen Sie SEO wie ein Profi ein

Eine gut optimierten Hotelwebsite bietet einen umfassenden Vorteil: Durch...

Infographic

From looking to booking: persona...

From selecting a destination to researching the stay itself,...

Guide

La guía definitiva para obtener ...

Esta guía está dirigida a profesionales del marketing hotelero...

Guide

10 consejos para hoteleros: qué ...

Para los hoteles, el uso de Instagram es beneficioso...

Blog

Measuring what matters the most ...

Numbers are rational and assuming that the source of...

Blog

How CRM has evolved the digital ...

The landscape of how we manage our data has...

Infographic

Let’s hear it for the brand!

Brand consistency is table stakes when it comes to...

Guide

Hotel CRM Buyer’s Guide

Take a look at our helpful comparison guide for...

Infographic

Going from a Hotel Database to a...

Hotels need to think about data existing in an...

Infographic

A hotelier’s guide to disp...

Break through the distractions to create an ad experience...

Guide

10 marketing tips for independen...

When you are an independent or boutique hotel, it...

Blog

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand...

Blog

The best email campaigns of 2018

We’re delighted to share with you this year the...

Guide

Measuring success at your hotel

If you've got your head in a spin every...

Blog

Product updates: November 2018

A number of exciting new features have been launched...

Blog

Making personalization work in t...

Hear about three hotels experiences about personalization and see...

Blog

(Almost) everything starts with ...

Research is second nature to consumers - people are...

Infographic

Black Friday & Cyber Monday...

Black Friday / Cyber Monday is coming. Sales are...

Blog

Shifting away from the PMS as th...

Traditionally, the PMS has been considered the primary hub of...

Blog

CRM for the modern hotel marketer

We were delighted when our partners, Welcome Systems, invited...

Guide

2019 digital marketing plan &...

Get the guidance you need to create your hotel's...

Blog

Personalize the hotel guest expe...

We're delighted to bring you a blog post by...

Blog

Cendyn product updates

Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations

Blog

How to reach hotel seekers in yo...

Amy is looking for reasons to believe your hotel...

Blog

Aggregating your hotel data with...

Challenges arise out of the evolution of technology in...

Video

What does GDPR mean for hotels?

See why GDPR is the new normal for hotel...

Video

TNOOZ with Tim Sullivan

Tnooz sat down over Skype with Tim Sullivan to...

Video

TNOOZ with Charles Deyo

Tnooz sat down over Skype with Charles Deyo, founder...

Video

Personalization at Scale Panel

Get hands-on advice from experts in hospitality and digital...

Guide

Obtaining consent for marketing ...

This guide will give you all the tips you...

Video

Charles Deyo on personalization

Hear it straight from Founder Charles Deyo on why...

Blog

Engage with your most valuable g...

Building a relationship with your guests is the cornerstone of hospitality,...

Blog

Guest Relations Manager guide to...

In this article, we take a look at the...

Blog

Cendyn featured in 2018 Hospital...

Cendyn's SVP of Global Marketing + Business Development Michael Bennett responded...

Guide

Email deliverability guide for h...

With the increased clamp down on email marketing due...

Guide

CRM + PMS Integration Essentials

In this guide we explore one of the most...

Blog

Cendyn partners with Hedgehog fo...

Cendyn is proud to announce a new partnership with...

Guide

Hotel marketing guide to persona...

In this guide, you'll learn how to enable automated,...

Guide

Changing traveler expectations

Download our guide to discover how traveler expectations have...

Blog

A proactive approach to hotel di...

Guest blog Q&A feature with John McAuliffe from WebCanada...

Blog

Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that...

Guide

Hotel marketing to millennials

Millennials now make up the largest living generation and...

Guide

Hotel CRM & social media guide

In this guide, we’ll explore how powerful data segmentation...

Guide

A hotelier’s guide to GDPR

Take a deep dive into the fundamentals of GDPR...

Blog

Get to know your guests with gue...

By compiling data and learning guest behavior over time,...

Blog

Hit the OTAs with a rebound: 5 d...

Love them or hate them, the OTAs are here...

Blog

Data append campaigns for need t...

Every hotel experiences need periods. Whether it is the...

Blog

Loyalty spotlight China

Take a deep dive into the mindset of travelers...

Blog

Segmentation & the guest jo...

In the second part of our blog series with...

Blog

How to create promoters of your ...

Is your hotel benefiting from strong word-of-mouth? If not,...

Video

Tnooz live with Tim Sullivan

Tnooz sits with our President Tim Sullivan to discuss...

Video

Drive loyalty using technology

In our latest video, we take a deep dive...

Infographic

Discover everything you need to ...

We highlight the key concepts of CRM and how...

Infographic

Best practices for email design

Here are seven best-practice tips to ensure you’re keeping...

What drives guests to be promoters?

In previous research conducted, we’ve seen that the Net...

Blog

Product News

The latest product updates from eInsight CRM.

Blog

A hotel marketer’s guide t...

Learn more about the role the Marketing Manager plays...

Guide

CRM Best Practices

How can hotels take advantage of the efficiencies of...

Blog

Use technology to improve the gu...

Using technology to own the digital conversation has become...

Blog

TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...

Guide

Hospitality marketing segmentati...

Our latest guide provides you with 5 easy steps...

Infographic

10 secrets to stellar email open...

10 secrets to keep your hotel’s emails from getting...

Blog

7 best practices for mobile-firs...

We allow our favorite brands into our inbox because...

Blog

NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor...

Blog

Your hotel’s 2018 digital market...

One of the most important services we provide for...

Blog

Automated email ideas for the ho...

Email automation is a great way for hoteliers to...

Blog

Data intelligence that improves ...

The hospitality industry caters to millions of people daily....

Blog

5 ways AI is transforming hotel ...

Artificial intelligence is enabling the hotel industry to do...

Guide

亚太地区 CRM 系统的最佳实践

此报告是携手 Skift 编制而成，深入解读了促进 CRM 发展和提升忠诚度（尤其是亚太地区）的技术和趋势，并覆盖中国与日本重要的经济体，贯穿东南亚的酒店业核心地带，剖析澳大利亚的发达市场。

Video

What defines a true hotel CRM?

Cendyn President Tim Sullivan on the three essential components...

Guide

Enhancing loyalty Asia-Pacific

Created in conjunction with Skift, this report takes a...

Guide

Digital marketing best practices

In this hotel digital marketing guide you’ll learn best...

Infographic

10 steps to a successful hotel C...

A step-by-step guide that takes the guesswork out of...

Blog

The Net Promoter Score

The Net Promoter Score is a widely used measure of...

Blog

The hotelier’s email marketing g...

When it comes to sending email marketing campaigns, there's...

Blog

Adapting your hotel marketing pl...

Who is staying in your hotel? Why are they...

Blog

Improving email opens & clicks

10 tips for improving email opens & click throughs...

Guide

How to combat OTAs

Hotel industry guide to help hoteliers combat OTAs and...

Guide

The hotel industry’s autom...

Learn how marketers are shifting from a pattern of...

Guide

El cambio de las OTA

Los hoteles se ven en la encrucijada de competir...

Blog

Automated interest tracking

In the hospitality industry we have learnt that by...

Blog

Cendyn knows the true power of data

First party data is a hotel’s most valuable asset....

Blog

Using CRM and data to curate uni...

While customer relationship management (CRM) is a term that...

Blog

Cendyn product updates – e...

Now you don’t have to be an HTML expert...

Video

Master the art of personalization

Tim Sullivan explores personalization with case studies and advice...

Blog

The bottom line impact

As digital marketers, we always focus on return on...

Blog

Email design top tips

Exceptional customer service is the foundation of what hoteliers do,...

Blog

Converting guests to loyal brand...

Hotels that succeed in building on their direct channels,...

Blog

Westin Azul rooftop infographic

Client showcase: Our creative services department created this original...

Blog

Centralizing your data

Hotels have an amazing collection of data, which when...

Blog

An effective digital marketing s...

Every hotel marketer knows that targeting guests and driving...

Blog

Creative best practices for disp...

To create a successful display ad, you need to...

Guide

Journey to loyalty

With the advancement of Hotel CRM and digital technology,...

Blog

Connectivity within the hospital...

As the most connected customer relationship management (CRM) solution...

Blog

The power of email automation

Automated transactional emails can be the cornerstone of a...

Blog

Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been...

Blog

Cendyn & TripAdvisor Review...

Online ratings and reviews can make or break a...

Blog

Website tagging like a pro

Tagging trends and the applications themselves change very often,...

Blog

Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite...

Video

3 essential components of hotel CRM

Cendyn's Chief Sales & Marketing Officer Tim Sullivan on...

Blog

Highlights from ITB Berlin 2017

Last week the Cendyn team packed their bags from...

Blog

Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with...

Blog

The single point of truth

Let’s get the story straight, Cendyn was the first...

Blog

All things travel at Skift Forum...

On Tuesday this week, Cendyn attended the first ever...

Blog

Segmentation & the guest jo...

In the first part of our blog series with...

Blog

Creating a holistic view of guests

Hotel systems hold a wealth of information, but the...

Blog

How to ace peak season marketing

When peak season hits, the pressure heats up for...

Blog

Meet with Cendyn at ITB Berlin 2017

Cendyn is ramping up for the BIG ITB conference...

Blog

What’s driving your guests to ma...

In this article, we look in detail at micro-moments...

Blog

Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the...

Blog

Use data to power audience segme...

Data is changing the foundations of hospitality marketing. With...

The Three Essential Components o...

There is a fair amount of confusion in the...

Blog

Compete effectively with OTAs

For years, hotels and resorts have been at a...

Blog

Google ad updates – top tips

On Friday, February 19th, Google started removing the right-hand...

Blog

How personalized data cultivates...

With one-to-one marketing, hoteliers can leverage Big Data to...