GuideRev up your hotel’s data strategy with a Customer Data Platform A CDP is a standardized data layer that keeps...
Guide8 creative ideas for generating non-room revenue at your hotel Non-room revenue can make all the difference when it...
WebinarPersonalize guest communication to drive incremental revenue using ... In this webinar, we discuss the integration of hotel...
GuideMaster scenario planning at your hotel Scenario planning prepares your team for an uncertain world...
BlogRejuvenate your revenue strategy for 2021 and beyond Casino revenue managers have an unprecedented level of detail...
GuideCDP vs. CRM – What’s the difference and how can the two... Let's compare customer data platforms with customer relationship management...
GuideEmail deliverability guide for hoteliers Optimizing your email program will give your email the...
GuideStrengthen your social media presence in 2021 Social media saw surging engagement in 2020, as people...
BlogeInsight CRM campaign management – reimagined The new streamlined and intuitive workflows in eInsight CRM...
GuideWhy you should be focusing on first-party data First-party data puts you closer to your customers --...
BlogPriorityQ: send ultra-personalized communications with our new one-... PriorityQ allows you to segment your top tier guests...
GuideA user guide to Cendyn’s Insight Score and Audiences The Insight Score gives marketers what they need to...
BlogGuestfolio CRM: quickly view actionable snapshots of the KPIs and d... Guestfolio CRM's Latest Activity dashboard now makes it easy...
GuideCreate wow moments for guests in a socially distanced world By making your hotel guests feel comfortable, anticipating their...
BlogeInsight CRM & Apple Wallet: reservation details at your guest... The new eInsight CRM and Apple Wallet integration is...
BlogProtect profitability with your digital marketing spend The headwinds remain strong across hospitality. Yet, momentum is...
BlogExplore The Cendyn Knowledge Cloud The Knowledge Cloud is an all-encompassing customer portal where...
WebinarFuture-proof your hotel marketing strategy for 2020 and beyond Understand the factors at play with current capacity constraints...
BlogRegional trends spotlight: hospitality and travel in APAC The Asia-Pacific region was one of the earliest affected...
BlogInsight Score: guest lifetime value score supercharged by data science The Insight Score uses predictive revenue science to supercharge...
Guide10 ways to leverage loyalty in your revenue management strategy As marketers and revenue managers, we rely on data...
GuideWhy cleansing your database is so important in our data-driven world Creating dynamic, personalized marketing campaigns is the best way...
BlogAudiences: the most advanced audience segmentation and targeting ca... Our latest feature addition to eInsight CRM - Audiences....
BlogHow to use Facebook to improve your hotel’s digital marketing Here’s what you need to know about using Facebook...
GuidePrepare your hotel digital marketing strategy for a world without c... There's a major shift afoot that will have a...
GuideCRM: strategies and best practices to improve the guest experience In this guide we show you the fundamentals of...
BlogThe Email Benchmarks – how 2020 shaped email marketing As our first follow-up to our Email Benchmark Report,...
Infographic5 ways to embrace metasearch on a budget When done well, metasearch can be a hotel’s best...
BlogHotel sentiment survey results: what does re-opening look like duri... Hotel sentiment survey: what does re-opening look like during...
GuideDecoding the guestprint amid COVID-19 To help you navigate maintaining stellar personalization at your...
WebinarGO ALL IN: Digital marketing for online casinos Discover the latest trends and digital strategies that will...
Guide10 digital marketing strategies for during and after COVID-19 With the travel industry at a virtual standstill, what’s...
BlogHot tips! Dealing with the effects of COVID-19? We’ve put together some tips and tricks for using...
GuideThe ultimate crisis survival guide for hotels In this guide, we offer tactical crisis management advice...
GuideHow to build the best attribution model for your hotel This is the second guide in our two-part series...
BlogWhat’s at the heart of good hotel Website design? Creating a compelling and effective hotel website means balancing...
BlogTop social platforms in APAC for hoteliers Where should you be investing your marketing dollars and...
WebinarPersonalized Pricing: the Path to Greater Profitability in 2020 With closer collaboration, your hotel can reap the benefits...
BlogGuestfolio CRM product enhancements February 2020 Guestfolio now speaks your language. This new feature allows...
BlogHow to protect your hotel and prepare for a crisis A time of crisis can be stressful for anyone...
GuideEverything you need to know about metasearch advertising If your hotel is looking to take advantage of...
Blog2020 technology forecast for hotel casinos This month, we’re taking a glimpse into the trends,...
GuideCómo capturar ingresos más allá de las habitaciones de tu hotel Uno de los catalizadores más importantes para el crecimiento...
GuideSorprende a tus clientes en un mundo marcado por el distanciamiento... Descubre cómo deslumbrar a tus huéspedes dentro de un...
GuideRefuerza tu presencia en redes sociales en 2021 Social media saw surging engagement in 2020, as people...
Library10 reasons why the guest profile no longer lives in the PMS For today’s hoteliers, it’s the CRM that enables a...
Blog5 ways to start a data science initiative at your hotel Guidance for working with data as a hotel marketer...
InfographicDiscover your potential unknown guests Here’s our 7-step guide to surfacing your hidden guests...
Infographic5 benefits of hotel marketing and revenue management being BFFs Hotels with integrated marketing and revenue management departments –...
GuideLa calculadora de inversión digital de Cendyn Descarga la calculadora de inversión digital de Cendyn para...
GuideHow to master your hotel’s Instagram and Facebook stories If you’re not adding Facebook or Instagram Stories to...
Guide10 claves para aprovechar la fidelización en tu estrategia de Reven... Como comercializadores y revenue managers, dependemos de los datos...
InfographicAce Black Friday & Cyber Monday campaigns Win your Black Friday & Cyber Monday revenue goals...
Guide8 powerhouse benefits of a CRM & RMS integration for hotels When Customer Relationship Management (CRM) and Revenue Management System...
BlogMajor enhancements to Guestfolio CRM: Advanced guest profile manage... Guestfolio CRM is packed with an enhanced set of...
GuideLa guía definitiva de email marketing para hoteles El marketing por correo electrónico no sólo es una...
GuideThe state of CRM and guest management in 2019 and beyond Cendyn partnered with h2c to develop a global survey...
Guide5 pasos esenciales para dominar los tests A/B En nuestra última guía, repasamos los cinco pasos esenciales...
WebinarEat, Sleep, Repeat: How to Leverage F&B Data to Win Loyal Cust... Learn about the power of integrating F&B data with...
WebinarData management fundamentals for hoteliers In partnership with Sojern and Jumeirah, we are very...
BlogHow to master your hotel’s Instagram and Facebook stories Social media is an effective channel to showcase the...
Guide10 consejos para crear emails capaces de generar reservas Descarga nuestra guía para recibir diez consejos para mejorar...
BlogGlobal CRM Study preview: What’s next for the future of CRM This is the third article in a series where...
GuidePrepara la estrategia digital de tu hotel para un mundo sin cookies Hay un cambio importante en marcha que tendrá un...
Guide10 Hospitality trends to look for in Asia Download our guide and learn the top ten hospitality...
BlogGlobal CRM Study preview: The top challenges when it comes to CRM This is the first article in a series where...
Infographic5 formas de adaptar la inversión en metabuscadores a tu presupuesto Hemos resumido las cinco razones principales para que incorpores...
Blog3 things you need to do right away on your hotel’s Google pro... Here’s what your hotel needs to know about Google’s...
Infographic10 aciertos y errores en tu estrategia en Google Empieza a aprovechar todo lo que ofrece Google
GuideHow to maintain momentum in the off-season Learn three ways that your essential departments can fuel...
Guide10 tips for creating email copy that converts Learn how to improve your hotel's email open rates...
GuideKit de herramientas para la reapertura de hoteles En esta guía cubriremos los temas más populares y...
BlogHow to bring your best guest stories to life An effective ways to combat repetition is to turn...
BlogGet your hotel prepared for digital transformation Hoteliers face a lot of things: from macro-economic headwinds...
BlogCendyn announces expansion of Guestfolio CRM team across the globe Following our announcement of a strategic follow on investment...
InfographicHow to align hotel revenue, marketing & operations Here are 10 tips for finding that sweet spot...
Guide10 ways hotel CRM boosts your bottom line Increasingly, hotels are turning to CRM to find new...
BlogBecome a content marketing pro with six simple steps Here are 6 simple steps to help you create...
BlogTop 10 HITEC faves from our intern Ben From London to Minneapolis, our intern Ben Seaton breaks...
BlogThe Future of CRM, AI and machine learning for hotel marketing – Pa... With an AI-powered hotel CRM, it's feasible to deliver...
VideoData science trends & the hotel “guestprint” Cendyn's SVP of Global Marketing & Business Development Michael...
GuideCómo contar historias con tus datos Consulta nuestra última infografía para descubrir cómo la visualización...
BlogHoteliers: What you need to know about changes to Facebook, Instagr... Facebook announced changes across Messenger, Instagram, and WhatsApp, which...
GuideThis is why your select-service hotel needs a CRM A CRM solution can drive efficiencies and revenue through...
GuideLeverage guest content and nurture your brand One of the easiest, most effective ways to combat...
InfographicDe la búsqueda a la reserva: personaliza el viaje completo del cliente Desde la selección de un destino hasta la búsqueda...
GuideCreate a killer content marketing strategy for your hotel Your hotel’s content strategy needs to be scalable, consistent,...
BlogHoteliers: Everything you need to know from Google’s I/O conf... Hoteliers take a look at our recap from Google's...
GuideHow to spot likes that win hearts & earn guest loyalty Personalization is practically ubiquitous. With a treasure trove of...
GuideHow to build a digital culture at your hotel Managing digital transformation doesn’t always have to be complicated...
GuideTodo lo que necesitas saber sobre atribución en marketing digital ¿Cómo puede un profesional de marketing saber qué es...
Blog3 ways to drive local guest business for your hotel restaurant Guest post from our partners at Seven Rooms
BlogDesigning a hotel loyalty program: Part 1 Map out the core principles for your hotel's loyalty...
GuideDatenwissenschaftliche Anleitung Daten können eine kniffelige Angelegenheit sein. Zu viele, nicht...
Guide8 mächtige Vorteile einer CRM- und RMS-Integration Wenn Lösungen in den Bereichen Customer Relationship Management (CRM)...
GuideSo setzen Sie SEO wie ein Profi ein Eine gut optimierten Hotelwebsite bietet einen umfassenden Vorteil: Durch...
InfographicFrom looking to booking: personalize the whole guest journey From selecting a destination to researching the stay itself,...
GuideLa guía definitiva para obtener los mejores resultados del SEO hote... Esta guía está dirigida a profesionales del marketing hotelero...
Guide10 consejos para hoteleros: qué hacer y qué no hacer en Instagram Para los hoteles, el uso de Instagram es beneficioso...
BlogMeasuring what matters the most at your hotel Numbers are rational and assuming that the source of...
InfographicGoing from a Hotel Database to an Ecosystem Hotels need to think about data existing in an...
InfographicA hotelier’s guide to display advertising Break through the distractions to create an ad experience...
Guide10 marketing tips for independent & boutique hotels When you are an independent or boutique hotel, it...
BlogMeasuring your success in 2019 By knowing which metrics to track, hotels can actively understand...
BlogMaking personalization work in the real world Hear about three hotels experiences about personalization and see...
BlogShifting away from the PMS as the data warehouse Traditionally, the PMS has been considered the primary hub of...
BlogCRM for the modern hotel marketer We were delighted when our partners, Welcome Systems, invited...
GuideGuía: 6 claves para conocer mejor a nuestros clientes Descarga nuestra última guía para superar las expectativas de...
BlogCendyn product updates Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations
BlogEngage with your most valuable guests Building a relationship with your guests is the cornerstone of hospitality,...
BlogCendyn featured in 2018 Hospitality Technology Study Cendyn's SVP of Global Marketing + Business Development Michael Bennett responded...
BlogCendyn partners with Hedgehog for marketing personalization Cendyn is proud to announce a new partnership with...
GuideHotel marketing guide to personalization In this guide, you'll learn how to enable automated,...
BlogA proactive approach to hotel digital marketing Guest blog Q&A feature with John McAuliffe from WebCanada...
BlogGet to know your guests with guest profiles By compiling data and learning guest behavior over time,...
BlogHit the OTAs with a rebound: 5 direct booking strategies for hotels Love them or hate them, the OTAs are here...
BlogHow to create promoters of your hotel’s brand Is your hotel benefiting from strong word-of-mouth? If not,...
InfographicDiscover everything you need to know about hotel CRM We highlight the key concepts of CRM and how...
InfographicBest practices for email design Here are seven best-practice tips to ensure you’re keeping...
BlogUse technology to improve the guest experience Using technology to own the digital conversation has become...
BlogTripAdvisor success with CRM Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...
Infographic10 secrets to stellar email opens and click-throughs 10 secrets to keep your hotel’s emails from getting...
Blog7 best practices for mobile-first email design We allow our favorite brands into our inbox because...
BlogData intelligence that improves guest loyalty The hospitality industry caters to millions of people daily....
Blog5 ways AI is transforming hotel marketing Artificial intelligence is enabling the hotel industry to do...
VideoWhat defines a true hotel CRM? Cendyn President Tim Sullivan on the three essential components...
Infographic10 steps to a successful hotel CRM deployment A step-by-step guide that takes the guesswork out of...
BlogThe hotelier’s email marketing guide for the holidays When it comes to sending email marketing campaigns, there's...
BlogUsing CRM and data to curate unique experiences While customer relationship management (CRM) is a term that...
VideoMaster the art of personalization Tim Sullivan explores personalization with case studies and advice...
BlogConverting guests to loyal brand advocates Hotels that succeed in building on their direct channels,...
BlogWestin Azul rooftop infographic Client showcase: Our creative services department created this original...
BlogAn effective digital marketing strategy Every hotel marketer knows that targeting guests and driving...
BlogConnectivity within the hospitality industry As the most connected customer relationship management (CRM) solution...
BlogAre you utilizing your superfans? Superfans are everywhere. They consistently spend on their favorite...
BlogLoyalty trends shaping hotels The online marketplaces of the twenty-first century, together with...
BlogAll things travel at Skift Forum Europe ’17 On Tuesday this week, Cendyn attended the first ever...
BlogWhat’s driving your guests to make their travel decisions? In this article, we look in detail at micro-moments...
BlogUse data to power audience segmentation Data is changing the foundations of hospitality marketing. With...
BlogHow personalized data cultivates loyalty With one-to-one marketing, hoteliers can leverage Big Data to...
