Nov 18, 2021 InfographicFuture proof your forecasting for 2022 As you look to improve your hotel’s performance across...
Nov 15, 2021 GuideHow is Apple Privacy impacting email marketing strategy? Everything you need to know about Apple’s Mail Privacy...
Nov 10, 2021 BlogQuick wins to convert Black Friday bookings on your hotel’s w... Many travelers wait specifically for Black Friday to book...
Nov 4, 2021 GuideHotel Tech Report 2022 Buyer’s Guide: Hotel Web Design Agencies Produced in partnership with HotelTechReport - This buyer's guide...
Nov 3, 2021 WebinarApple’s privacy changes are here, is your hotel ready? How to adjust your marketing strategy in line with...
Oct 26, 2021 BlogeLoyalty: Reward your guests across every aspect of the guest journey eLoyalty's latest feature unlocks new and lucrative revenue streams...
Oct 21, 2021 GuideHoliday email marketing checklist To help you get started with your holiday campaigns...
Oct 18, 2021 WebinarHN World Panel: How to manage revenue in a pent-up demand era? What hoteliers should do to optimize and manage COVID's...
Oct 14, 2021 Infographic5 tips for hotel blogging success Use these 5 tips to build a blog content...
Oct 8, 2021 WebinarRevive your hotel website for the return to travel Industry experts from Tsogo Sun and Cendyn discuss how...
Oct 7, 2021 GuideHow to revolutionize hotel operations with a Customer Data Platform A Customer Data Platform has the potential to revolutionize...
Oct 5, 2021 BlogHow to tailor your hotel’s social media presence to entice the righ... More people from more age demographics are using social...
Sep 28, 2021 GuideUsing technology to create personalized experiences With the right data integrations, hoteliers can drive ancillary...
Sep 22, 2021 BlogHow to prepare for Apple’s Mail Privacy Protection Apple released their latest operating systems and with these...
Sep 16, 2021 GuideHow to budget plan amidst uncertainty As you round the corner into another budgeting season...
Sep 9, 2021 WebinarSupercharge your hotel’s online presence with Cendyn’s CMS In this webinar, we discuss harnessing the power of...
Aug 23, 2021 GuideHow to create email subject lines that convert Resist the urge to tick items off your to-do...
Aug 17, 2021 Guide8 ways guest scoring will turn you into a sophisticated marketer Here’s how guest scoring works to turn you into...
Aug 12, 2021 Guide4 ways to finesse your list segmentation skills Emails deployed via smartly-segmented lists outperform overly broad campaigns...
Aug 10, 2021 BlogThe brave new world of booking direct Direct bookings increased over the past year as hoteliers...
Aug 4, 2021 GuideTop questions to ask when selecting a CMS Your Content Management System (CMS) is the backbone of...
Jul 23, 2021 Guide4 ways to use a customer data platform in hospitality If you haven’t started thinking about a CDP, or...
Jul 21, 2021 GuideThe guest engagement recovery guide How do we promote guest engagement? By leveraging processes...
Jul 19, 2021 BlogEmail ideas that turn lookers into bookers Email marketing is one of a hotelier’s most powerful...
Jul 15, 2021 Infographic7 ways to boost SEO results for your hotel Learn about 7 things you can do to boost...
Jul 15, 2021 WebinarRevamp your hotel’s guest experience with secure payments and autom... In this webinar, we discuss the integration of hotel...
Jul 8, 2021 BlogHow privacy protection is changing email marketing Email marketing will continue to be an incredibly effective...
Jun 24, 2021 Guide10 steps to boost loyalty at your hotel Memories and nostalgia are powerful; now it’s up to...
Jun 17, 2021 GuideHow to grow guest revenue prior to guest arrival Learn how to start generating revenue and building loyalty...
Jun 10, 2021 BlogHow hospitality is adapting to a contactless world Guests are eager to have more control when it...
Jun 9, 2021 BlogeInsight CRM: Simple, comprehensive email marketing template manage... eInsight CRM enables you to easily create and manage...
Jun 8, 2021 WebinarListen, learn and earn from your hotel guests In this webinar, we discuss the added importance of...
May 12, 2021 BlogThe end of third-party cookies and what it means for your hotel Third-party cookies have proven to be an essential tool...
May 7, 2021 Infographic7 traveler types that are ready for the age of revenge travel Learn more about the 7 ideal traveler types you...
May 3, 2021 BlogCendyn CMS: Powerful, effective content marketing for hotels Behind the scenes, Cendyn’s powerful Content Management System (CMS)...
Apr 29, 2021 GuidePrepare your hotel for pent-up travel demand Plan your own hotel’s rebound strategy to prepare for...
Apr 26, 2021 GuideDigital advertising tips & tricks for your hotel Savvy hotel marketers must stay on top of the...
Apr 14, 2021 GuideRev up your hotel’s data strategy with a Customer Data Platform A CDP is a standardized data layer that keeps...
Apr 7, 2021 Guide8 creative ideas for generating non-room revenue at your hotel Non-room revenue can make all the difference when it...
Mar 31, 2021 WebinarPersonalize guest communication to drive incremental revenue using ... In this webinar, we discuss the integration of hotel...
Mar 24, 2021 GuideMaster scenario planning at your hotel Scenario planning prepares your team for an uncertain world...
Mar 12, 2021 BlogRejuvenate your revenue strategy for 2021 and beyond Casino revenue managers have an unprecedented level of detail...
Mar 10, 2021 GuideCDP vs. CRM – What’s the difference and how can the two... Let's compare customer data platforms with customer relationship management...
Feb 23, 2021 GuideEmail deliverability guide for hoteliers Optimizing your email program will give your email the...
Feb 10, 2021 GuideStrengthen your social media presence in 2021 Social media saw surging engagement in 2020, as people...
Feb 9, 2021 WebinarMaster the art of loyalty at your hotel In this webinar, we discuss how to engage your...
Feb 5, 2021 BlogeInsight CRM campaign management – reimagined The new streamlined and intuitive workflows in eInsight CRM...
Feb 3, 2021 GuideWhy you should be focusing on first-party data First-party data puts you closer to your customers --...
Jan 27, 2021 GuideWhat is a Customer Data Platform? Each hotel has its own unique needs around customer...
Jan 13, 2021 GuideCapture non-room revenue at your hotel One of the most important catalysts for growth at...
Jan 7, 2021 BlogPriorityQ: send ultra-personalized communications with our new one-... PriorityQ allows you to segment your top tier guests...
Jan 5, 2021 GuideA user guide to Cendyn’s Insight Score and Audiences The Insight Score gives marketers what they need to...
Dec 7, 2020 BlogGuestfolio CRM: quickly view actionable snapshots of the KPIs and d... Guestfolio CRM's Latest Activity dashboard now makes it easy...
Nov 23, 2020 GuideCreate wow moments for guests in a socially distanced world By making your hotel guests feel comfortable, anticipating their...
Nov 12, 2020 BlogeInsight CRM & Apple Wallet: reservation details at your guest... The new eInsight CRM and Apple Wallet integration is...
Nov 9, 2020 GuideCendyn’s digital spend calculator Download Cendyn's digital spend calculator to help you see...
Nov 9, 2020 BlogProtect profitability with your digital marketing spend The headwinds remain strong across hospitality. Yet, momentum is...
Nov 5, 2020 BlogExplore The Cendyn Knowledge Cloud The Knowledge Cloud is an all-encompassing customer portal where...
Oct 29, 2020 WebinarFuture-proof your hotel marketing strategy for 2020 and beyond Understand the factors at play with current capacity constraints...
Oct 28, 2020 BlogRegional trends spotlight: hospitality and travel in APAC The Asia-Pacific region was one of the earliest affected...
Oct 22, 2020 BlogInsight Score: guest lifetime value score supercharged by data science The Insight Score uses predictive revenue science to supercharge...
Oct 15, 2020 Guide10 ways to leverage loyalty in your revenue management strategy As marketers and revenue managers, we rely on data...
Oct 7, 2020 GuideMarketing and revenue under one roof In this guide, we’re going to show you seven...
Oct 6, 2020 Blog10 new creative room types to boost revenue Here are 10 ideas for creative hotel room types...
Sep 24, 2020 GuideThe ultimate email marketing playbook for hotels Email marketing is not only a way to boost...
Sep 16, 2020 GuideWhy cleansing your database is so important in our data-driven world Creating dynamic, personalized marketing campaigns is the best way...
Sep 14, 2020 BlogThe best hotel reopening email campaigns In this blog, we feature some of our hotel...
Sep 10, 2020 BlogAudiences: the most advanced audience segmentation and targeting ca... Our latest feature addition to eInsight CRM - Audiences....
Sep 8, 2020 BlogHow to use Facebook to improve your hotel’s digital marketing Here’s what you need to know about using Facebook...
Aug 12, 2020 GuideEmail design best practices for hotels More than ever, hoteliers must maximize the use of...
Aug 6, 2020 GuidePrepare your hotel digital marketing strategy for a world without c... There's a major shift afoot that will have a...
Jul 23, 2020 GuideCRM: strategies and best practices to improve the guest experience In this guide we show you the fundamentals of...
Jul 15, 2020 GuideHotel reopening toolkit The most popular and trending topics hotels should consider...
Jul 15, 2020 BlogThe Email Benchmarks – how 2020 shaped email marketing As our first follow-up to our Email Benchmark Report,...
Jul 8, 2020 Infographic5 ways to embrace metasearch on a budget When done well, metasearch can be a hotel’s best...
Jul 7, 2020 BlogHotel sentiment survey results: what does re-opening look like duri... Hotel sentiment survey: what does re-opening look like during...
Jul 1, 2020 GuideDecoding the guestprint amid COVID-19 To help you navigate maintaining stellar personalization at your...
May 28, 2020 GuideThe Email Benchmark Report 2020 Email continues to reign as the favored channel of...
May 15, 2020 WebinarGO ALL IN: Digital marketing for online casinos Discover the latest trends and digital strategies that will...
Apr 9, 2020 Guide10 digital marketing strategies for during and after COVID-19 With the travel industry at a virtual standstill, what’s...
Mar 18, 2020 BlogHot tips! Dealing with the effects of COVID-19? We’ve put together some tips and tricks for using...
Mar 18, 2020 GuideThe ultimate crisis survival guide for hotels In this guide, we offer tactical crisis management advice...
Mar 12, 2020 GuideHow to build the best attribution model for your hotel This is the second guide in our two-part series...
Mar 10, 2020 BlogWhat’s at the heart of good hotel Website design? Creating a compelling and effective hotel website means balancing...
Mar 6, 2020 BlogWhat to do when crisis comes to your city Make no mistake: the global spread of the novel...
Mar 3, 2020 BlogTop social platforms in APAC for hoteliers Where should you be investing your marketing dollars and...
Mar 3, 2020 GuideUnderstand attribution in digital marketing How is a hotel marketer supposed to know what...
Feb 25, 2020 WebinarPersonalized Pricing: the Path to Greater Profitability in 2020 With closer collaboration, your hotel can reap the benefits...
Feb 14, 2020 BlogHow to protect your hotel and prepare for a crisis A time of crisis can be stressful for anyone...
Feb 14, 2020 GuideEverything you need to know about metasearch advertising If your hotel is looking to take advantage of...
Jan 13, 2020 GuideThe hotelier’s guide to green marketing In this guide, we explain how to market your...
Jan 9, 2020 Library10 reasons why the guest profile no longer lives in the PMS For today’s hoteliers, it’s the CRM that enables a...
Jan 7, 2020 Blog5 ways to start a data science initiative at your hotel Guidance for working with data as a hotel marketer...
Jan 2, 2020 InfographicDiscover your potential unknown guests Here’s our 7-step guide to surfacing your hidden guests...
Dec 23, 2019 GuideA hotelier’s guide to data science Learn the key techniques hoteliers can use to advance...
Dec 16, 2019 Infographic5 benefits of hotel marketing and revenue management being BFFs Hotels with integrated marketing and revenue management departments –...
Dec 11, 2019 BlogThe best hotel holiday email campaigns We're delighted to share with you this year the...
Nov 25, 2019 EventPersonalization & Pricing: Where CRM Meets Revenue Management We'll look at how a wide range of rich...
Nov 14, 2019 BlogDesigning a hotel loyalty program: Part 2 Today, we share Part 2 in our loyalty program...
Nov 13, 2019 GuideHow to master your hotel’s Instagram and Facebook stories If you’re not adding Facebook or Instagram Stories to...
Nov 13, 2019 GuideHow to execute SEO like a pro This guide is for hospitality marketers who want to...
Nov 13, 2019 GuideData management fundamentals for hoteliers In this guide we explore the fundamentals of data...
Oct 31, 2019 BlogHow to use a Facebook catalog for hotels The Facebook catalog is one of the few constants...
Oct 28, 2019 InfographicAce Black Friday & Cyber Monday campaigns Win your Black Friday & Cyber Monday revenue goals...
Oct 23, 2019 Guide8 powerhouse benefits of a CRM & RMS integration for hotels When Customer Relationship Management (CRM) and Revenue Management System...
Oct 15, 2019 GuideThe state of CRM and guest management in 2019 and beyond Cendyn partnered with h2c to develop a global survey...
Sep 26, 2019 Guide5 essential steps to A/B test the right way An A/B test is when different variables in a...
Sep 24, 2019 WebinarEat, Sleep, Repeat: How to Leverage F&B Data to Win Loyal Cust... Learn about the power of integrating F&B data with...
Sep 24, 2019 WebinarData management fundamentals for hoteliers In partnership with Sojern and Jumeirah, we are very...
Sep 23, 2019 BlogHow to master your hotel’s Instagram and Facebook stories Social media is an effective channel to showcase the...
Sep 17, 2019 BlogGlobal CRM Study preview: What’s next for the future of CRM This is the third article in a series where...
Sep 4, 2019 Guide10 Hospitality trends to look for in Asia Download our guide and learn the top ten hospitality...
Aug 28, 2019 BlogGlobal CRM Study preview: The top challenges when it comes to CRM This is the first article in a series where...
Aug 22, 2019 Blog3 things you need to do right away on your hotel’s Google pro... Here’s what your hotel needs to know about Google’s...
Aug 21, 2019 GuideHow to maintain momentum in the off-season Learn three ways that your essential departments can fuel...
Aug 20, 2019 Guide10 tips for creating email copy that converts Learn how to improve your hotel's email open rates...
Aug 15, 2019 BlogHow to bring your best guest stories to life An effective ways to combat repetition is to turn...
Aug 12, 2019 GuideDecoding the guestprint Your guests have unique passions and personality traits that...
Aug 7, 2019 GuideHotel marketers: 10 ways to leverage CRM As budget season is approaching, all eyes are on...
Aug 5, 2019 Infographic10 dos and don’ts for hotels using Google Here are 10 ways to capture more value from...
Aug 5, 2019 BlogGet your hotel prepared for digital transformation Hoteliers face a lot of things: from macro-economic headwinds...
Jul 5, 2019 GuideThe evolution of hotel marketing Explore and understand the evolution of hotel marketing to...
Jul 5, 2019 InfographicHow to align hotel revenue, marketing & operations Here are 10 tips for finding that sweet spot...
Jul 2, 2019 Guide10 ways hotel CRM boosts your bottom line Increasingly, hotels are turning to CRM to find new...
Jul 1, 2019 BlogBecome a content marketing pro with six simple steps Here are 6 simple steps to help you create...
Jun 15, 2019 BlogThe Future of CRM, AI and machine learning for hotel marketing – Pa... With an AI-powered hotel CRM, it's feasible to deliver...
Jun 1, 2019 BlogHoteliers: What you need to know about changes to Facebook, Instagr... Facebook announced changes across Messenger, Instagram, and WhatsApp, which...
May 6, 2019 GuideThis is why your select-service hotel needs a CRM A CRM solution can drive efficiencies and revenue through...
May 5, 2019 GuideLeverage guest content and nurture your brand One of the easiest, most effective ways to combat...
May 5, 2019 GuideCreate a killer content marketing strategy for your hotel Your hotel’s content strategy needs to be scalable, consistent,...
May 1, 2019 BlogHoteliers: Everything you need to know from Google’s I/O conf... Hoteliers take a look at our recap from Google's...
Apr 5, 2019 GuideHow to spot likes that win hearts & earn guest loyalty Personalization is practically ubiquitous. With a treasure trove of...
Apr 5, 2019 GuideHow to build a digital culture at your hotel Managing digital transformation doesn’t always have to be complicated...
Mar 1, 2019 Blog3 ways to drive local guest business for your hotel restaurant Guest post from our partners at Seven Rooms
Mar 1, 2019 BlogDesigning a hotel loyalty program: Part 1 Map out the core principles for your hotel's loyalty...
Feb 5, 2019 InfographicFrom looking to booking: personalize the whole guest journey From selecting a destination to researching the stay itself,...
Feb 2, 2019 Guide10 consejos para hoteleros: qué hacer y qué no hacer en Instagram Para los hoteles, el uso de Instagram es beneficioso...
Feb 1, 2019 BlogMeasuring what matters the most at your hotel Numbers are rational and assuming that the source of...
Feb 1, 2019 BlogHow CRM has evolved the digital landscape The landscape of how we manage our data has...
Jan 5, 2019 InfographicLet’s hear it for the brand! Brand consistency is table stakes when it comes to...
Jan 5, 2019 InfographicGoing from a Hotel Database to an Ecosystem Hotels need to think about data existing in an...
Jan 5, 2019 InfographicA hotelier’s guide to display advertising Break through the distractions to create an ad experience...
Jan 2, 2019 Guide10 marketing tips for independent & boutique hotels When you are an independent or boutique hotel, it...
Nov 1, 2018 BlogMaking personalization work in the real world Hear about three hotels experiences about personalization and see...
Nov 1, 2018 Blog(Almost) everything starts with a search Research is second nature to consumers - people are...
Oct 5, 2018 InfographicBlack Friday & Cyber Monday campaigns Black Friday / Cyber Monday is coming. Sales are...
Oct 1, 2018 BlogShifting away from the PMS as the data warehouse Traditionally, the PMS has been considered the primary hub of...
Oct 1, 2018 BlogCRM for the modern hotel marketer We were delighted when our partners, Welcome Systems, invited...
Sep 5, 2018 Guide2019 digital marketing plan & budget guide Get the guidance you need to create your hotel's...
Sep 1, 2018 BlogPersonalize the hotel guest experience We're delighted to bring you a blog post by...
Aug 2, 2018 BlogCendyn product updates Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations
Aug 1, 2018 BlogHow to reach hotel seekers in your city Amy is looking for reasons to believe your hotel...
Aug 1, 2018 BlogAggregating your hotel data with CRM Challenges arise out of the evolution of technology in...
Jul 9, 2018 EventPanel: Hotel Marketer’s Guide to Personalization at Scale Get hands-on advice from experts in hospitality and digital...
Jul 5, 2018 GuideObtaining consent for marketing activities This guide will give you all the tips you...
Jul 1, 2018 BlogEngage with your most valuable guests Building a relationship with your guests is the cornerstone of hospitality,...
Jul 1, 2018 BlogCendyn featured in 2018 Hospitality Technology Study Cendyn's SVP of Global Marketing + Business Development Michael Bennett responded...
Jun 2, 2018 BlogCendyn partners with Hedgehog for marketing personalization Cendyn is proud to announce a new partnership with...
May 5, 2018 GuideHotel marketing guide to personalization In this guide, you'll learn how to enable automated,...
May 5, 2018 GuideChanging traveler expectations Download our guide to discover how traveler expectations have...
May 2, 2018 BlogA proactive approach to hotel digital marketing Guest blog Q&A feature with John McAuliffe from WebCanada...
Apr 5, 2018 GuideHotel marketing to millennials Millennials now make up the largest living generation and...
Apr 5, 2018 GuideHotel CRM & social media guide In this guide, we’ll explore how powerful data segmentation...
Apr 2, 2018 BlogGet to know your guests with guest profiles By compiling data and learning guest behavior over time,...
Apr 2, 2018 BlogHit the OTAs with a rebound: 5 direct booking strategies for hotels Love them or hate them, the OTAs are here...
Apr 2, 2018 BlogData append campaigns for need times Every hotel experiences need periods. Whether it is the...
Mar 16, 2018 BlogHow to create promoters of your hotel’s brand Is your hotel benefiting from strong word-of-mouth? If not,...
Mar 5, 2018 InfographicDiscover everything you need to know about hotel CRM We highlight the key concepts of CRM and how...
Mar 5, 2018 InfographicBest practices for email design Here are seven best-practice tips to ensure you’re keeping...
Mar 2, 2018What drives guests to be promoters? In previous research conducted, we’ve seen that the Net...
Mar 2, 2018 BlogA hotel marketer’s guide to CRM Learn more about the role the Marketing Manager plays...
Feb 2, 2018 BlogUse technology to improve the guest experience Using technology to own the digital conversation has become...
Feb 2, 2018 BlogTripAdvisor success with CRM Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...
Jan 5, 2018 GuideHospitality marketing segmentation guide Our latest guide provides you with 5 easy steps...
Jan 5, 2018 Infographic10 secrets to stellar email opens and click-throughs 10 secrets to keep your hotel’s emails from getting...
Jan 2, 2018 Blog7 best practices for mobile-first email design We allow our favorite brands into our inbox because...
Nov 2, 2017 BlogAutomated email ideas for the holidays Email automation is a great way for hoteliers to...
Nov 2, 2017 BlogData intelligence that improves guest loyalty The hospitality industry caters to millions of people daily....
Nov 2, 2017 Blog5 ways AI is transforming hotel marketing Artificial intelligence is enabling the hotel industry to do...
Oct 5, 2017 GuideEnhancing loyalty Asia-Pacific Created in conjunction with Skift, this report takes a...
Oct 5, 2017 GuideDigital marketing best practices In this hotel digital marketing guide you’ll learn best...
Oct 5, 2017 Infographic10 steps to a successful hotel CRM deployment A step-by-step guide that takes the guesswork out of...
Oct 2, 2017 BlogThe hotelier’s email marketing guide for the holidays When it comes to sending email marketing campaigns, there's...
Oct 1, 2017 GuideThe hotel industry’s automated future Learn how marketers are shifting from a pattern of...
Sep 2, 2017 BlogCendyn knows the true power of data First party data is a hotel’s most valuable asset....
Sep 2, 2017 BlogUsing CRM and data to curate unique experiences While customer relationship management (CRM) is a term that...
Aug 2, 2017 BlogEmail design top tips Exceptional customer service is the foundation of what hoteliers do,...
Aug 2, 2017 BlogConverting guests to loyal brand advocates Hotels that succeed in building on their direct channels,...
Aug 2, 2017 BlogWestin Azul rooftop infographic Client showcase: Our creative services department created this original...
Aug 2, 2017 BlogAn effective digital marketing strategy Every hotel marketer knows that targeting guests and driving...
Aug 2, 2017 BlogCreative best practices for display ads To create a successful display ad, you need to...
Jul 2, 2017 BlogConnectivity within the hospitality industry As the most connected customer relationship management (CRM) solution...
Jul 2, 2017 BlogThe power of email automation Automated transactional emails can be the cornerstone of a...
Jun 2, 2017 BlogCendyn & TripAdvisor Review Collection Online ratings and reviews can make or break a...
Jun 2, 2017 BlogWebsite tagging like a pro Tagging trends and the applications themselves change very often,...
May 2, 2017 BlogAre you utilizing your superfans? Superfans are everywhere. They consistently spend on their favorite...
Apr 2, 2017 BlogLoyalty trends shaping hotels The online marketplaces of the twenty-first century, together with...
Mar 2, 2017 BlogCreating a holistic view of guests Hotel systems hold a wealth of information, but the...
Aug 2, 2016 BlogWhat’s driving your guests to make their travel decisions? In this article, we look in detail at micro-moments...
Jun 2, 2016 BlogUse data to power audience segmentation Data is changing the foundations of hospitality marketing. With...
Feb 2, 2016The Three Essential Components of True Hotel CRM There is a fair amount of confusion in the...
Aug 2, 2015 BlogGoogle ad updates – top tips On Friday, February 19th, Google started removing the right-hand...
Feb 2, 2015 BlogHow personalized data cultivates loyalty With one-to-one marketing, hoteliers can leverage Big Data to...
