Resources library

3 things you need to do right away on your hotel’s Google profile

Here’s what your hotel needs to know about Google’s recent updates to its Google My Business profiles. Ignore at your peril: hotels with recent...

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10 aciertos y errores en tu estrategia en Google

Empieza a aprovechar todo lo que ofrece Google

Guide

How to maintain momentum in the off-season

Learn three ways that your essential departments can fuel your hotel's continued growth and success during your off-season.

Guide

10 tips for creating email copy that converts

Learn how to improve your hotel's email open rates and click-through conversions, while promoting loyalty with your best guests.

Blog

How to bring your best guest stories to life

An effective ways to combat repetition is to turn to your customers for inspiration. Authentic user-generated content emphasizes quality of the experience.

Blog

Pacific Crest Santa Barbara success story

Our customer Pacific Crest Santa Barbara shows how using a combination of CRM and great customer service can impact a hotel's TripAdvisor ranking.

Guide

Decoding the guestprint

Your guests have unique passions and personality traits that push them beyond easily defined demographics. Give guests what they want by knowing them well....

Guide

Hotel marketers: 10 ways to leverage CRM

As budget season is approaching, all eyes are on marketing as the key source of demand generation for 2010. Download our guide to implement...

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10 dos and don’ts for hotels using Google

Here are 10 ways to capture more value from Google's ecosystem of tools and products.

Blog

Get your hotel prepared for digital transformation

Hoteliers face a lot of things: from macro-economic headwinds to local market trends, from rising guest expectations to a diminishing pool of talent, there’s...

Blog

Cendyn announces expansion of Guestfolio CRM team across the globe

Following our announcement of a strategic follow on investment from Accel-KKR earlier this month, we are pleased to share an update on the continued...

Video

Stronger together with CRM

John Seaton, Managing Director, EMEA & APAC explains why a hotel needs CRM to create a single version of truth about a guest, so...

Guide

The evolution of hotel marketing

Explore and understand the evolution of hotel marketing to see greater returns by delivering more bookings at a lower cost at your hotel.

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How to align hotel revenue, marketing & operations

Here are 10 tips for finding that sweet spot between accountability, ownership, and independence for your team.

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Hotel tech forecast | Americas

Our Vice President of Sales, Americas Jill Boegel covers technologies and techniques independent hotels in the Americas are using to compete effectively against the...

Guide

10 ways hotel CRM boosts your bottom line

Increasingly, hotels are turning to CRM to find new ways to engage guests, increase guest satisfaction and drive higher profitability. Download our guide to...

Blog

Become a content marketing pro with six simple steps

Here are 6 simple steps to help you create a scalable, consistent, realistic, measurable, and accountable content marketing strategy &new-2019-update=true

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Top 10 HITEC faves from our intern Ben

From London to Minneapolis, our intern Ben Seaton breaks down a trade show with Cendyn he’ll never forget!

Blog

The Future of CRM, AI and machine learning for hotel marketing – Part 3

With an AI-powered hotel CRM, it's feasible to deliver relevant messages personalized to each guest and according to the context of each channel.

Video

Guestfolio CRM product tour

Discover how you can unlock the perfect guest experience for every guest using simple automation and a robust CRM.

Video

Data science trends & the hotel “guestprint”

Cendyn's SVP of Global Marketing & Business Development Michael Bennett covers hotel data science trends and defines the "guestprint."

Guide

Cómo contar historias con tus datos

Consulta nuestra última infografía para descubrir cómo la visualización de datos puede ayudarte a aprovechar todo el poder transformador de una buena historia, capaz...

Blog

Hoteliers: What you need to know about changes to Facebook, Instagram, and WhatsApp

Facebook announced changes across Messenger, Instagram, and WhatsApp, which will have implications for how hotels market and communicate with guests.

Guide

This is why your select-service hotel needs a CRM

A CRM solution can drive efficiencies and revenue through an elevated guest experience, while industrializing processes and automating marketing activities.

Guide

Leverage guest content and nurture your brand

One of the easiest, most effective ways to combat repetition in marketing is to turn to your customers for inspiration. The images and videos...

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De la búsqueda a la reserva: personaliza el viaje completo del cliente

Desde la selección de un destino hasta la búsqueda de la estancia en sí, se trata de crear el mensaje adecuado, entregado en el...

Guide

Create a killer content marketing strategy for your hotel

Your hotel’s content strategy needs to be scalable, consistent, and measurable, this guide will help you craft a strategy that makes your hotel stand...

Blog

Hoteliers: Everything you need to know from Google’s I/O conference

Hoteliers take a look at our recap from Google's I/O 2019 conference - three days of product deep-dives and educational sessions for developers condensed...

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How to win at hotel marketing

Commit to being the best in your role with these winning guiding principles for hotel marketers.

Guide

How to spot likes that win hearts & earn guest loyalty

Personalization is practically ubiquitous. With a treasure trove of data to collect and analyze, hotels are well positioned to deliver the subtle personalization that...

Guide

How to build a digital culture at your hotel

Managing digital transformation doesn’t always have to be complicated and slow. A methodical approach can actually deliver simple and speedy results.

Blog

Data is a gift for hotels with a CRM

For hotels, data is a gift, but to get your data working for you, let’s look at how best to collect, store and utilize...

Video

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.

Blog

3 ways to drive local guest business for your hotel restaurant

Guest post from our partners at Seven Rooms

Blog

Designing a hotel loyalty program: Part 1

Map out the core principles for your hotel's loyalty program

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From looking to booking: personalize the whole guest journey

From selecting a destination to researching the stay itself, it’s all about crafting the right message, delivered at the best time through the guests’...

Guide

10 consejos para hoteleros: qué hacer y qué no hacer en Instagram

Para los hoteles, el uso de Instagram es beneficioso en todos los sentidos, es gratuito y la oportunidad de comunicación con los clientes es...

Blog

Measuring what matters the most at your hotel

Numbers are rational and assuming that the source of the data is accurate, numbers reflect objective truths - but once analysis begins, conclusions can...

Blog

How CRM has evolved the digital landscape

The landscape of how we manage our data has changed - people are more aware of how important data is when it comes to...

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Let’s hear it for the brand!

Brand consistency is table stakes when it comes to guest loyalty.To help guide you through the process, we’ve put together an infographic on the...

Guide

Hotel CRM Buyer’s Guide

Take a look at our helpful comparison guide for an at-a-glance answer to start your hotel CRM journey with Cendyn.

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Going from a Hotel Database to an Ecosystem

Hotels need to think about data existing in an ecosystem that lives, connects and breathes based on the ebb and flow of the entire...

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Display ad guide for hoteliers

Break through the distractions to create an ad experience that is engaging and hits just the right tone.

Guide

10 marketing tips for independent & boutique hotels

When you are an independent or boutique hotel, it can feel overwhelming to compete with the oversized budgets of large resorts and international brands....

Blog

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

Blog

The best email campaigns of 2018

We’re delighted to share with you this year the very best campaigns of 2018! Each email was carefully selected based on email design, click...

Guide

Measuring success at your hotel

If you've got your head in a spin every time you look at dashboards, spreadsheets and reports, it's time to revisit how you measure...

Blog

Product updates: November 2018

A number of exciting new features have been launched this month for our eInsight CRM, eUpgrade, and eLoyalty products.

Blog

Making personalization work in the real world

Hear about three hotels experiences about personalization and see how it's helping them run a stronger hospitality organization.

Blog

(Almost) everything starts with a search

Research is second nature to consumers - people are searching for reviews, locations and prices across multiple devices around the clock.

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Black Friday & Cyber Monday campaigns

Black Friday / Cyber Monday is coming. Sales are projected to increase by 22% year-over-year. It’s the season of spending, including travelers looking for...

Blog

Shifting away from the PMS as the data warehouse

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS are...

Blog

CRM for the modern hotel marketer

We were delighted when our partners, Welcome Systems, invited us to join them for the October issue of their podcast. Our Director of Marketing,...

Guide

2019 digital marketing plan & budget guide

Get the guidance you need to create your hotel's 2019 digital marketing plan and budget. Proven strategies from our in-house experts.

Blog

Personalize the hotel guest experience

We're delighted to bring you a blog post by our friends and partners at Welcome Systems.

Video

What is a DEM platform?

Ali Naqvi of Achiga explains why hotels are moving away from Content Management Systems (CMS) to Digital Experience Management (DEM) platforms.

Blog

Cendyn product updates

Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations

Blog

How to reach hotel seekers in your city

Amy is looking for reasons to believe your hotel is the best property for the experience she wants in Nashville, but what is really...

Blog

Aggregating your hotel data with CRM

Challenges arise out of the evolution of technology in hotels, new tools have been developed piecemeal over the years, some as standalone applications, others...

Video

What does GDPR mean for hotels?

See why GDPR is the new normal for hotel marketing from SVP of Global Marketing Michael Bennett.

Video

TNOOZ with Tim Sullivan

Tnooz sat down over Skype with Tim Sullivan to talk about the launch of Cendyn's new guest intelligence solution, eNgage.

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TNOOZ with Charles Deyo

Tnooz sat down over Skype with Charles Deyo, founder and CEO of Cendyn, to listen to his take on personalization and the specific demands...

Video

Personalization at Scale Panel

Get hands-on advice from experts in hospitality and digital marketing facing this challenge in the era of AI and GDPR, plus best practices from...

Guide

Obtaining consent for marketing activities

This guide will give you all the tips you need to ensure you are managing your data and consent for marketing activity in a...

Video

Charles Deyo on personalization

Hear it straight from Founder Charles Deyo on why the hotel industry loves that word and how CRM plays a pivotal role in leveraging...

Blog

Engage with your most valuable guests

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. You may have...

Blog

Guest Relations Manager guide to hotel CRM

In this article, we take a look at the important role the Guest Relations Manager plays when it comes to CRM.

Blog

Cendyn featured in 2018 Hospitality Technology Study

Cendyn's SVP of Global Marketing + Business Development Michael Bennett responded to some of these key insights, offering his knowledge and Cendyn perspectives on topics in the study.

Guide

Email deliverability guide for hotels

With the increased clamp down on email marketing due to recent privacy laws like GDPR, hotels need to safeguard the success of every send....

Guide

CRM + PMS Integration Essentials

In this guide we explore one of the most important integrations in the hotel technology suite - the tight relationship between the PMS &...

Blog

Cendyn partners with Hedgehog for marketing personalization

Cendyn is proud to announce a new partnership with digital consultancy firm Hedgehog to integrate Cendyn’s eInsight customer relationship management (CRM) solution with Sitecore...

Guide

Hotel marketing guide to personalization

In this guide, you'll learn how to enable automated, predictive and relevant guest engagement across the entire traveler lifecycle.

Guide

Changing traveler expectations

Download our guide to discover how traveler expectations have changed and and how hotels can deliver on their needs.

Blog

A proactive approach to hotel digital marketing

Guest blog Q&A feature with John McAuliffe from WebCanada and Cendyn SVP Michael Bennett: A strong believer that creative marketing is only successful when...

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Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that we are prepared for the upcoming General Data Protection Regulation (GDPR) legislation, and in turn,...

Guide

Hotel marketing to millennials

Millennials now make up the largest living generation and are spending more on travel than ever. Learn about digital strategies to catch bookings &...

Guide

Hotel CRM & social media guide

In this guide, we’ll explore how powerful data segmentation can be used when these two information systems are used together.

Guide

A hotelier’s guide to GDPR

Take a deep dive into the fundamentals of GDPR consent and follow our best practices for engaging with your database.

Blog

Get to know your guests with guest profiles

By compiling data and learning guest behavior over time, OTAs have a competitive advantage over hotels when it comes to guest profiles.

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Hit the OTAs with a rebound: 5 direct booking strategies for hotels

Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart...

Blog

Data append campaigns for need times

Every hotel experiences need periods. Whether it is the shoulder season, big group cancellation, missing pace, or just a bad month, these things happen...

Blog

Loyalty spotlight China

Take a deep dive into the mindset of travelers from China - what are their expectations when it comes to loyalty and brand advocacy?

Blog

Segmentation & the guest journey pt 2

In the second part of our blog series with Triptease, we’re exploring the value of segmentation throughout the travel journey - specifically how to...

Video

Tnooz live with Tim Sullivan

Tnooz sits with our President Tim Sullivan to discuss our new Sabre partnership and more.

Video

Drive loyalty using technology

In our latest video, we take a deep dive into the world of loyalty to see what it means for hoteliers.

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Discover everything you need to know about hotel CRM

We highlight the key concepts of CRM and how each role can play a part in the implementation and success of CRM at your...

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Best practices for email design

Here are seven best-practice tips to ensure you’re keeping a mobile-first email design strategy.

What drives guests to be promoters?

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes...

Blog

Product News

The latest product updates from eInsight CRM.

Blog

A hotel marketer’s guide to CRM

Learn more about the role the Marketing Manager plays when it comes to hotel CRM. As the guardian of the hotel brand, they play...

Guide

CRM Best Practices

How can hotels take advantage of the efficiencies of digital communications while at the same time, providing better, more personalized service?

Blog

Use technology to improve the guest experience

Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs.

Blog

Top social platforms in APAC

Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers...

Blog

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

Guide

Hospitality marketing segmentation guide

Our latest guide provides you with 5 easy steps to ensure you are doing what is needed to provide that perfect experience for every...

Infographic

10 secrets to stellar email opens and click-throughs

10 secrets to keep your hotel’s emails from getting lost in a crowded inbox.

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7 best practices for mobile-first email design

We allow our favorite brands into our inbox because of the impression they leave us with their emails. Not keeping up with the latest...

Blog

NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor Ranking from January 2016 to August 2016. A sample of 73 hotels resulted in approximately...

Blog

Your hotel’s 2018 digital marketing plan

One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process...

Blog

Automated email ideas for the holidays

Email automation is a great way for hoteliers to stay in communication with their guests throughout the travel journey - using segmentation and timing...

Blog

Data intelligence that improves guest loyalty

The hospitality industry caters to millions of people daily. It is a data rich field capturing massive volumes of information, all generated from different...

Blog

5 ways AI is transforming hotel marketing

Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers...

Guide

亚太地区 CRM 系统的最佳实践

此报告是携手 Skift 编制而成，深入解读了促进 CRM 发展和提升忠诚度（尤其是亚太地区）的技术和趋势，并覆盖中国与日本重要的经济体，贯穿东南亚的酒店业核心地带，剖析澳大利亚的发达市场。

Video

What defines a true hotel CRM?

Cendyn President Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication...

Infographic

International email marketing law guidelines

To help guide you through these laws, we've created an infographic to help keep you in check.

Guide

Enhancing loyalty Asia-Pacific

Created in conjunction with Skift, this report takes a deep dive into the technology and trends driving CRM and Loyalty specifically in the Asia-Pacific...

Guide

Digital marketing best practices

In this hotel digital marketing guide you’ll learn best practices and hear from top industry experts and see how leading brands stay on top...

Infographic

10 steps to a successful hotel CRM deployment

A step-by-step guide that takes the guesswork out of a successful CRM implementation.

Blog

The Net Promoter Score

The Net Promoter Score is a widely used measure of firm performance, often regarded as the most important measure to include in any customer survey.

Blog

The hotelier’s email marketing guide for the holidays

When it comes to sending email marketing campaigns, there's definitely a lot going out there so here are some tips to help keep your...

Blog

Adapting your hotel marketing plan for 2018

Who is staying in your hotel? Why are they staying at your hotel? What led them to book your hotel over the one down...

Blog

Improving email opens & clicks

10 tips for improving email opens & click throughs - emails are the first contact, and often the last contact, so make them count.

Guide

How to combat OTAs

Hotel industry guide to help hoteliers combat OTAs and drive direct hotel bookings.

Guide

The hotel industry’s automated future

Learn how marketers are shifting from a pattern of interruption to weaving offers and touch points into the guest’s life on and off property.

Guide

El cambio de las OTA

Los hoteles se ven en la encrucijada de competir por las reservas directas y, al mismo tiempo, maximizar el potencial de distribución del canal...

Blog

Automated interest tracking

In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict...

Blog

Cendyn knows the true power of data

First party data is a hotel’s most valuable asset. Unfortunately, too often that data simply sits there, getting stale, while nobody does anything with...

Blog

Using CRM and data to curate unique experiences

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology...

Blog

Cendyn product updates – eInsight CRM

Now you don’t have to be an HTML expert to build beautiful email marketing campaigns that are on-brand and engaging. The eInsight CRM email...

Video

Master the art of personalization

Tim Sullivan explores personalization with case studies and advice for hotels.

Blog

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

Blog

Email design top tips

Exceptional customer service is the foundation of what hoteliers do, and the majority do it very well. Maintaining customer service at that level across all...

Blog

Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at...

Blog

Westin Azul rooftop infographic

Client showcase: Our creative services department created this original infographic for Cendyn client The Westin Austin Downtown showcasing the hotel's iconic pool and rooftop...

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Centralizing your data

Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest...

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An effective digital marketing strategy

Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place,...

Blog

Creative best practices for display ads

To create a successful display ad, you need to break through the distractions to create an ad experience that is engaging and hits just...

Guide

Journey to loyalty

With the advancement of Hotel CRM and digital technology, it is now possible to create meaningful interactions throughout the entire guest journey, starting at...

Blog

Connectivity within the hospitality industry

As the most connected customer relationship management (CRM) solution in the hospitality industry, Cendyn works hard to continue to innovate, evolve and partner with...

Blog

The power of email automation

Automated transactional emails can be the cornerstone of a hotels’ communication strategy – they share details about the transaction, include all reservation information and...

Blog

Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been game changers for digital marketing in the hospitality space.

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Cendyn & TripAdvisor Review Collection

Online ratings and reviews can make or break a hotel’s image. That’s why Cendyn is excited to announce that our flagship CRM solution, eInsight,...

Blog

Website tagging like a pro

Tagging trends and the applications themselves change very often, so it’s important to stay up to date on what is going on with booking...

Blog

Cendyn success story: Hotel del Coronado

Hotel del Coronado is an iconic destination at the Pacific’s edge just minutes from downtown San Diego. Its Coronado Island setting captures the relaxed...

Blog

Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite airline’s credit card, root loyally for their hometown sports team, and have stayed at their...

Video

3 essential components of hotel CRM

Cendyn's Chief Sales & Marketing Officer Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks...

Blog

Highlights from ITB Berlin 2017

Last week the Cendyn team packed their bags from around Europe, Canada and the US to come together and join in on the madness...

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Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with changes to consumer lifestyles, have compelled hotels to transform the way they court customers. Guests...

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The single point of truth

Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality...

Blog

All things travel at Skift Forum Europe ’17

On Tuesday this week, Cendyn attended the first ever Skift Forum in Europe. Luckily it was in my home town, London, UK so was...

Blog

Segmentation & the guest journey pt 1

In the first part of our blog series with Triptease, we explore the value of segmentation throughout the travel journey, starting with before the...

Blog

Creating a holistic view of guests

Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest...

Blog

Create promoters of your brand

We know that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. But what makes those guests promoters, neutral or detractors?

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How to ace peak season marketing

When peak season hits, the pressure heats up for hotels to fill rooms to capacity. More than any other time of the year, guests...

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Meet with Cendyn at ITB Berlin 2017

Cendyn is ramping up for the BIG ITB conference in Berlin – will you be there? If so, we’d love to meet with you...

Blog

Artificial intelligence & hotel marketing

Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s...

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What’s driving your guests to make their travel decisions?

In this article, we look in detail at micro-moments – points in time when people turn to their device with an intent to answer an...

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Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest...

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Use data to power audience segmentation

Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before.

The Three Essential Components of True Hotel CRM

There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define CRM you...

Blog

Compete effectively with OTAs

For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their...

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Google ad updates – top tips

On Friday, February 19th, Google started removing the right-hand rail ads from desktop search result pages. The worldwide change was progressively rolled out last...

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How personalized data cultivates loyalty

With one-to-one marketing, hoteliers can leverage Big Data to know exactly who they’re communicating with, how to communicate with them, when to communicate, and...