Resources library

How to bring your best guest stories to life

An effective ways to combat repetition is to turn to your customers for inspiration. Authentic user-generated content emphasizes quality of the experience.

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Pacific Crest Santa Barbara success story

Our customer Pacific Crest Santa Barbara shows how using a combination of CRM and great customer service can impact a hotel's TripAdvisor ranking.

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Meet the team: Kay Senior

Meet the team: Kay Senior, Product Analyst, explains "things are constantly changing and improving, which means there is always room to learn and grow."

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Get your hotel prepared for digital transformation

Hoteliers face a lot of things: from macro-economic headwinds to local market trends, from rising guest expectations to a diminishing pool of talent, there’s...

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5 minutes with Stefan Crespo-Donaire

Meet Stefan Crespo-Donaire - Cendyn's CRM Project Manager who has traveled to 7 different countries in 1 year to work on various projects.

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5 minutes with Satria Pinandhita

Meet Satria, our Regional Director of Sales based in Singapore - he LOVES travel, the hospitality space and Texas Hold 'Em poker!

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5 minutes with Ryan M. Brough

Based in Sacramento, Ryan is on a mission to help hotels achieve their goals. "We always drive new and more efficient revenue."

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Cendyn announces expansion of Guestfolio CRM team across the globe

Following our announcement of a strategic follow on investment from Accel-KKR earlier this month, we are pleased to share an update on the continued...

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4 pillars of personalization for hotels

You just know it when it’s right at a hotel, they welcome me back as my 20th time staying here - none of this...

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Become a content marketing pro with six simple steps

Here are 6 simple steps to help you create a scalable, consistent, realistic, measurable, and accountable content marketing strategy &new-2019-update=true

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5 proposal mistakes your hotel should stop right now

Stay away from these sales sins that consistently cost you the deal

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Top 10 HITEC faves from our intern Ben

From London to Minneapolis, our intern Ben Seaton breaks down a trade show with Cendyn he’ll never forget!

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The Future of CRM, AI and machine learning for hotel marketing – Part 3

With an AI-powered hotel CRM, it's feasible to deliver relevant messages personalized to each guest and according to the context of each channel.

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Hoteliers: What you need to know about changes to Facebook, Instagram, and WhatsApp

Facebook announced changes across Messenger, Instagram, and WhatsApp, which will have implications for how hotels market and communicate with guests.

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Is your hotel embracing the age of the ecosystem?

The term “database” is becoming obsolete - hotels need to think about ecosystems.

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The Future of CRM, AI and machine learning for hotel marketing – Part 2

AI makes it possible to have robust hotel guest profiles that are always improving -- without the tedium of manual entry.

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The Future of CRM, AI and machine learning for hotel marketing – Part 1

Artificial intelligence and machine learning are breaking new ground at the core of hotel CRM technology

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Hotel data science for revenue management

Attend our upcoming Data Science Boot Camp Breakout Sessions at HSMAI ROC Minneapolis.

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Hoteliers: Everything you need to know from Google’s I/O conference

Hoteliers take a look at our recap from Google's I/O 2019 conference - three days of product deep-dives and educational sessions for developers condensed...

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What’s on your iPhone with Jessica Johnson

Today's employee spotlight features Jessica Johnson, Digital Marketing Strategy Analyst at Cendyn.

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Data is a gift for hotels with a CRM

For hotels, data is a gift, but to get your data working for you, let’s look at how best to collect, store and utilize...

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What’s in your iPhone with Carina Daidone

Meet Senior CRM Product Service Manager & see what she reveals in today's employee spotlight.

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Who are your hotel heroes?

Keeping a hotel running is a major operation. Beyond the top brass are the front and back of the house staff members who work...

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What’s on your iPhone with Simin Sartipi

Meet our Director of Ad Operations

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Delivering your brand promise across the guest journey

Brand consistency is table stakes when it comes to guest loyalty. Most guests will arrive at your hotel with expectations: how you appeared on...

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Travel chat with Neelam Sen

Meet Cendyn Product Services Manager Neelam Sen and hear about her travel adventures & faves!

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International Women’s Day

To celebrate International Women’s Day, we sat down with Cendyn’s co-founder and Enterprise Business Officer, Robin Deyo.

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What’s on your iPhone? McKenzie Miller

Our Product Support Specialist opens her iPhone to reveal a country ringtone, pup Ollie dressed in denim & other fun facts.

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What’s on your iPhone with Lisette Buiani

Meet our Creative Director and see what she reveals on her iPhone in today's employee spotlight.

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Women who Code: Pesia Stempel on logic & seeking the truth

Meet Database and Reports Developer Pesia Stempel

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Women who Code: Sabrina Serrano on “factfulness” & creating beautiful user experiences

Meet UX/UI Designer Sabrina Serrano

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Women who Code: Yuqing Yao – Diving into Big Data

Meet Software Developer Yuqing Yao

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Women who Code: Maitee Fernandez on liberation & shattering stereotypes

Meet Software Developer Maitee Fernandez

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Women who Code: Hemalatha Jani’s journey from Java to C++ to SQL

Meet Quality Assurance Test Analyst III Hemalatha Jani.

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3 ways to drive local guest business for your hotel restaurant

Guest post from our partners at Seven Rooms

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Women who Code: Natalia Rodriguez on empowering women to succeed in tech

Meet Software Developer Natalia Rodriguez

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Designing a hotel loyalty program: Part 1

Map out the core principles for your hotel's loyalty program

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Eight ways to be a winner in hotel operations

Operations is the beating heart of the hotel, the place where guest expectations meet reality and lasting impressions are made. Whether you’re at the...

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Measuring what matters the most at your hotel

Numbers are rational and assuming that the source of the data is accurate, numbers reflect objective truths - but once analysis begins, conclusions can...

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How CRM has evolved the digital landscape

The landscape of how we manage our data has changed - people are more aware of how important data is when it comes to...

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Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

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What’s on your iPhone with David Bowman

Cendyn's Director of Sales & Strategy is a lot of fun around the holiday season. Read on to find out more about David Bowman.

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The best email campaigns of 2018

We’re delighted to share with you this year the very best campaigns of 2018! Each email was carefully selected based on email design, click...

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Meet Cendyn Privacy & Security Officer Denise Barker

Denise Barker is Cendyn's Security Offcer who has been in hospitality for 25 years and the technology industry for 13 years. She loves privudes...

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Meet John Harker: Director of Sales-NorthEast

John Harker is Cendyn's Director of Sales for the NorthEast. He's been in hospitality since his college days waiting tables. Take a look to...

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5 minutes with Claire Boys

Meet Claire Boys - Cendyn's EMEA Account Mananger who always gets the job done working clients by adding an element of fun.

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What’s on your iPhone with Abby Lennon

Meet our CRM Senior Project Coordinator Abby Lennon and see what she reveals on her iPhone!

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Product updates: November 2018

A number of exciting new features have been launched this month for our eInsight CRM, eUpgrade, and eLoyalty products.

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Making personalization work in the real world

Hear about three hotels experiences about personalization and see how it's helping them run a stronger hospitality organization.

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(Almost) everything starts with a search

Research is second nature to consumers - people are searching for reviews, locations and prices across multiple devices around the clock.

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6 ways to woo & win groups & catering

Creating a more efficient way to win business is arguably where technology has had the biggest impact on group sales and catering.

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Shifting away from the PMS as the data warehouse

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS are...

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Travel chat with CRM Project Coordinator Brennen Leon

Meet Cendyn CRM Project Coordinator Brennen Leon in this week's installment of Travel Chat!

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CRM for the modern hotel marketer

We were delighted when our partners, Welcome Systems, invited us to join them for the October issue of their podcast. Our Director of Marketing,...

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Meet the team – Angie Teo

Angie Teo is our Senior CRM Project Manager - based in Singapore, she works alongside our ever-growing team in Asia-Pacific.

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Personalize the hotel guest experience

We're delighted to bring you a blog post by our friends and partners at Welcome Systems.

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Ace your hotel RFP response process

In the hotel industry an RFP, or request for proposal, is a means for planners to clearly define all the specific needs and wants they...

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Cendyn product updates

Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations

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Travel chat with Chris Bram

Chris is our Senior Director of CRM Product Services. See why he loves a green drink while traveling, how he stays awake despite jet...

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Meet the Team: D’Andra Sweeting

Meet Cendyn Sales Development Representative D'Andra Sweeting. See her travel tips and favorite destinations!

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How to reach hotel seekers in your city

Amy is looking for reasons to believe your hotel is the best property for the experience she wants in Nashville, but what is really...

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Aggregating your hotel data with CRM

Challenges arise out of the evolution of technology in hotels, new tools have been developed piecemeal over the years, some as standalone applications, others...

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What’s on your iPhone? Jill Cully

Today, our Vice President of Sales-Americas reveals what's on her iPhone.

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Sizing the value of group business for your hotel

The cost of servicing different types of groups is different, as is the potential profitability for your hotel.

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16 things I learned working at Cendyn

From intern to full-time staffer, hear Abby’s 1st hand account of learning the ropes of hospitality in this blog series.

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Engage with your most valuable guests

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. You may have...

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Meet the team – Keith Povah

Meet our Guestfolio Sales Manager - Keith Povah who is based in the UK.

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Guest Relations Manager guide to hotel CRM

In this article, we take a look at the important role the Guest Relations Manager plays when it comes to CRM.

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Cendyn featured in 2018 Hospitality Technology Study

Cendyn's SVP of Global Marketing + Business Development Michael Bennett responded to some of these key insights, offering his knowledge and Cendyn perspectives on topics in the study.

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Master the art of relationships to win group business for your hotel

If you’re a hotelier responsible for securing groups and events, your relationships with planners, the gatekeepers of those experiences, matter to the highest degree....

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Travel chat with Sarah MacWilliams

Sarah MacWilliams is our Inside Sales Manager

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Front Office Manager’s guide to CRM

In this article, we take a look at the important role the Front Office Manager plays when it comes to CRM.

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Meet the team – Michael Marchand

Get to know the people behind Cendyn - this week we speak to Michael Marchand, Regional Sales Director EMEA.

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Cendyn partners with Hedgehog for marketing personalization

Cendyn is proud to announce a new partnership with digital consultancy firm Hedgehog to integrate Cendyn’s eInsight customer relationship management (CRM) solution with Sitecore...

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General Manager’s guide to CRM

In this article, we take a look at the important role the General Manager plays when it comes to CRM.

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Mapping personalization to profits in the guest journey

Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system...

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Travel chat with Jill Cully

Our Vice President of Sales-Americas is a beach girl at heart and never naps on a plane.

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A proactive approach to hotel digital marketing

Guest blog Q&A feature with John McAuliffe from WebCanada and Cendyn SVP Michael Bennett: A strong believer that creative marketing is only successful when...

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Revenue Manager’s guide to CRM

In this article, we take a look at the important role the Revenue Manager plays when it comes to CRM.

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Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that we are prepared for the upcoming General Data Protection Regulation (GDPR) legislation, and in turn,...

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Happy Mother’s Day, from Cendyn!

Today is Mother’s Day! To celebrate, we asked our employees to give thanks to their Moms for the positive impact made in their lives....

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Meet the team – Ashleigh Reynolds

Meet Ashleigh Reynolds, CRM Product Service Coordinator EMEA based in Manchester UK.

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Drive revenue throughout the guest journey

We can’t escape the topic of AI today - in a world of big data and personalization, it’s shaping how we approach everything in...

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Meet the team – Felix Dreizehnter

Get to know the people behind Cendyn - this week, meet our Account Manager, Felix Dreizehnter in EMEA.

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Drive direct bookings with hotel CRM

In this article we suggest some effective ways of turning these unknown guests into loyal brand, and net promotors who will recommend to their...

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Get to know your guests with guest profiles

By compiling data and learning guest behavior over time, OTAs have a competitive advantage over hotels when it comes to guest profiles.

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NPS & TripAdivsor Rating

In this article, we look at the results and see how hoteliers can maximize the relationship between NPS and TripAdvisor.

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Hit the OTAs with a rebound: 5 direct booking strategies for hotels

Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart...

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Data append campaigns for need times

Every hotel experiences need periods. Whether it is the shoulder season, big group cancellation, missing pace, or just a bad month, these things happen...

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Loyalty spotlight China

Take a deep dive into the mindset of travelers from China - what are their expectations when it comes to loyalty and brand advocacy?

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Segmentation & the guest journey pt 2

In the second part of our blog series with Triptease, we’re exploring the value of segmentation throughout the travel journey - specifically how to...

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Product News

The latest product updates from eInsight CRM.

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A hotel marketer’s guide to CRM

Learn more about the role the Marketing Manager plays when it comes to hotel CRM. As the guardian of the hotel brand, they play...

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Enhancing loyalty: spotlight Japan

Japan has long been one of Asia’s most mature travel markets, in terms of both domestic and outbound tourism. We spoke to Khalil Maaouni,...

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Meet the team – Derek Stevens

Meet Derek Stevens from our Sales Development Team

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Product news at Cendyn

Read about the latest updates to our CRM suite and sales suite products - eInsight CRM, Guestfolio CRM & eProposal.

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Promoter, neutral or detractor?

What makes a guest a promoter, neutral or detractor? A text analysis of Net Promoter follow-up question responses.

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Use technology to improve the guest experience

Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs.

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Top social platforms in APAC

Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers...

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Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

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The key trends for 2018

The evolving nature of the guest experience and keeping up with guests’ needs and expectations is a huge focus for the hospitality industry at...

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Travel chat with Director, Product Success Virginia Pratts

Childhood trips to NYC and a very cool Swiss hotel topped Virginia’s travel favorites list. Read on for her best travel tips and favorite...

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Kick Start Your 2018

10 most influential hospitality trends and insights to jump start your 2018.

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7 best practices for mobile-first email design

We allow our favorite brands into our inbox because of the impression they leave us with their emails. Not keeping up with the latest...

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Meet the team – Cendyn Support Manager Daniel Gomez

I provide client support and monitor services for maximum uptime.

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Travel chat with Anthony Petrella

From the bright lights of Vegas to the mountains of North Carolina, Anthony shares his favorite adventures across the states.

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Meet the team – Delano Williams

We are the foot soldiers on the front lines looking for opportunities to connect potential clients with Cendyn.

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NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor Ranking from January 2016 to August 2016. A sample of 73 hotels resulted in approximately...

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Your hotel’s 2018 digital marketing plan

One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process...

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Automated email ideas for the holidays

Email automation is a great way for hoteliers to stay in communication with their guests throughout the travel journey - using segmentation and timing...

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Data intelligence that improves guest loyalty

The hospitality industry caters to millions of people daily. It is a data rich field capturing massive volumes of information, all generated from different...

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5 ways AI is transforming hotel marketing

Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers...

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The Net Promoter Score

The Net Promoter Score is a widely used measure of firm performance, often regarded as the most important measure to include in any customer survey.

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The hotelier’s email marketing guide for the holidays

When it comes to sending email marketing campaigns, there's definitely a lot going out there so here are some tips to help keep your...

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Adapting your hotel marketing plan for 2018

Who is staying in your hotel? Why are they staying at your hotel? What led them to book your hotel over the one down...

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Travel chat with Rodd Herron

Rodd is our Vice President of Sales Development and Events. He shares his travel adventures, including a wardrobe rescue mission in Kuala Lumpur, seaplane...

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Improving email opens & clicks

10 tips for improving email opens & click throughs - emails are the first contact, and often the last contact, so make them count.

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Automated interest tracking

In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict...

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Cendyn knows the true power of data

First party data is a hotel’s most valuable asset. Unfortunately, too often that data simply sits there, getting stale, while nobody does anything with...

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Using CRM and data to curate unique experiences

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology...

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Cendyn product updates – eInsight CRM

Now you don’t have to be an HTML expert to build beautiful email marketing campaigns that are on-brand and engaging. The eInsight CRM email...

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The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

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Email design top tips

Exceptional customer service is the foundation of what hoteliers do, and the majority do it very well. Maintaining customer service at that level across all...

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Travel chat with Kevin Ryan

Kevin Ryan oversees all product design for Cendyn’s Ovations solution, leading our development team with implementations. See why he loves Malaysia and his secret...

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Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at...

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Westin Azul rooftop infographic

Client showcase: Our creative services department created this original infographic for Cendyn client The Westin Austin Downtown showcasing the hotel's iconic pool and rooftop...

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Centralizing your data

Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest...

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An effective digital marketing strategy

Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place,...

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Creative best practices for display ads

To create a successful display ad, you need to break through the distractions to create an ad experience that is engaging and hits just...

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Travel chat with Daniel Beattie

Daniel Beattie, Vice President of Engineering, handles all the open-source and ruby engineering teams within Cendyn, which means working with people located across 9...

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Connectivity within the hospitality industry

As the most connected customer relationship management (CRM) solution in the hospitality industry, Cendyn works hard to continue to innovate, evolve and partner with...

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The power of email automation

Automated transactional emails can be the cornerstone of a hotels’ communication strategy – they share details about the transaction, include all reservation information and...

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Travel chat with Sara Toth

Sara Toth, Vice President, Enterprise Business Solutions, has been with Cendyn for 12 years and oversees the operations and development of Cendyn’s Enterprise Platform,...

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Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been game changers for digital marketing in the hospitality space.

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Travel chat with John Seaton

Cendyn’s International Managing Director, John Seaton, gives an inside look into the life of a business traveler. After over 20 years of traveling, he...

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Cendyn & TripAdvisor Review Collection

Online ratings and reviews can make or break a hotel’s image. That’s why Cendyn is excited to announce that our flagship CRM solution, eInsight,...

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Website tagging like a pro

Tagging trends and the applications themselves change very often, so it’s important to stay up to date on what is going on with booking...

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Travel chat with Laura Raso

Lover of travelling, Laura Raso, Guestfolio's Office Manager shares with us her favorite aspects of travel on the many trips and adventures she goes...

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Cendyn success story: Hotel del Coronado

Hotel del Coronado is an iconic destination at the Pacific’s edge just minutes from downtown San Diego. Its Coronado Island setting captures the relaxed...

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Travel chat with Nicki Graham

Dislike the journey, but love the destination? Cendyn’s Senior Marketing & Communications Manager, Nicola Graham, shows us how the frustrations every world traveler deals...

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Innovation Central: A Cendyn Hackathon

As part of our continued mission to push the boundaries of technology, Cendyn’s Web Production team recently took part in a month-long hackathon competition,...

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Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite airline’s credit card, root loyally for their hometown sports team, and have stayed at their...

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Highlights from ITB Berlin 2017

Last week the Cendyn team packed their bags from around Europe, Canada and the US to come together and join in on the madness...

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Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with changes to consumer lifestyles, have compelled hotels to transform the way they court customers. Guests...

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The single point of truth

Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality...

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All things travel at Skift Forum Europe ’17

On Tuesday this week, Cendyn attended the first ever Skift Forum in Europe. Luckily it was in my home town, London, UK so was...

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What’s on your iPhone with Rachel Ponzan

Whether it’s for business or personal, Cendyn’s Director of Key Accounts Rachael Ponzan uses her iPhone for everything! Let’s take a look.

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Segmentation & the guest journey pt 1

In the first part of our blog series with Triptease, we explore the value of segmentation throughout the travel journey, starting with before the...

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Creating a holistic view of guests

Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest...

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Hacking a male-dominated industry

Today’s little girl who loves technology believes she can shatter glass ceilings, code a Web site and change the world in a day’s work....

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Innovating with AI: predictive analytics

Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the...

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Meet the team – Xundong Ding

Cendyn Chief Technology Officer Xundong Ding on being a female minority in tech, using hotel AI to improve the guest experience and advice to...

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Create promoters of your brand

We know that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. But what makes those guests promoters, neutral or detractors?

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How to ace peak season marketing

When peak season hits, the pressure heats up for hotels to fill rooms to capacity. More than any other time of the year, guests...

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Meet the team: Robert Schimmel

Robert Schimmel is the Director of Product Management at Cendyn - we sat down with this coder turned executive to see how he innovates...

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Meet with Cendyn at ITB Berlin 2017

Cendyn is ramping up for the BIG ITB conference in Berlin – will you be there? If so, we’d love to meet with you...

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Travel chat with Olga Peddie

Olga is our Senior Vice President of Client Strategy & Success. See why Hotel Przystan in Olsztyn is close to her heart and travel...

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Artificial intelligence & hotel marketing

Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s...

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5 Awesome Tips about eProposal

eProposal packs a powerful punch, empowering you to respond to RFPs with personalized, on-brand and media-rich proposals in seconds.

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Cendyn Outlook for 2017

Today Cendyn announces the launch of a new brand, look and feel and packaging of our solutions and product suite. We sat down with...

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The key to executing smarter meetings

Event Management technology has enabled companies to better manage complex enterprise-wide meeting related processes, spend, volumes and policies while collecting a vast amount of...

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Owning the digital conversation throughout the travel journey

In this article, we look at all the digital touchpoints throughout the travel journey and explore how hoteliers can communicate using these channels.

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What’s driving your guests to make their travel decisions?

In this article, we look in detail at micro-moments – points in time when people turn to their device with an intent to answer an...

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Why first responders get 70% of the business

You never get a second chance to make a first impression! That phrase may be wildly overused but frankly, it’s very true.

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Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest...

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Use data to power audience segmentation

Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before.

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Understanding the Millennial Meeting Planner

Have you thought about how many of the meeting planners you’re working with are millennials and how that will require you to adapt your...

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Creating an implementation plan for new technology solutions

When searching for the right event technology partner to power your meetings and events programs, having and implementation plan in place before you sign...

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5 tips for switching to paperless events

Paperless events are becoming more popular than ever for more reasons than sustainability. With Cendyn/EVENTS getplanning®, it’s easy to incorporate event technology that...

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Are you drowning in RFPs?

When compared to five years ago, hotels have seen a 300% increase in RFP leads from meeting planners. As a hotel, how do you...

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Turn your data into action

Guest arrival is a crucial moment in the guest journey that sets the tone for the entire hotel stay. By the time a guest...

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eBrochure® is changing the way the event industry does business

Gone are the days that you have to print brochures to market your property's offerings and special events. With Cendyn/EVENTS eBrochure, you are able...

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Responsive email: dos & don’ts

When it comes to designing a successful email marketing strategy for 2016, there are two very important reasons to incorporate responsive design. Reason #1...

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Compete effectively with OTAs

For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their...

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Google ad updates – top tips

On Friday, February 19th, Google started removing the right-hand rail ads from desktop search result pages. The worldwide change was progressively rolled out last...

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How personalized data cultivates loyalty

With one-to-one marketing, hoteliers can leverage Big Data to know exactly who they’re communicating with, how to communicate with them, when to communicate, and...