Resources library

Blog

Meet the team: Kay Senior

Meet the team: Kay Senior, Product Analyst, explains "things are constantly changing and improving, which means there is always room to learn and grow."

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Who are your hotel heroes?

Keeping a hotel running is a major operation. Beyond the top brass are the front and back of the house staff members who work...

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Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

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5 minutes with Claire Boys

Meet Claire Boys - Cendyn's EMEA Account Mananger who always gets the job done working clients by adding an element of fun.

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Travel chat with Chris Bram

Chris is our Senior Director of CRM Product Services. See why he loves a green drink while traveling, how he stays awake despite jet...

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Engage with your most valuable guests

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that.  You may have...

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Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that we are prepared for the upcoming General Data Protection Regulation (GDPR) legislation, and in turn,...

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NPS & TripAdivsor Rating

In this article, we look at the results and see how hoteliers can maximize the relationship between NPS and TripAdvisor.

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Loyalty spotlight China

Take a deep dive into the mindset of travelers from China - what are their expectations when it comes to loyalty and brand advocacy?

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Product news at Cendyn

Read about the latest updates to our CRM suite and sales suite products - eInsight CRM, Guestfolio CRM & eProposal.

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Top social platforms in APAC

Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers...

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TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

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The key trends for 2018

The evolving nature of the guest experience and keeping up with guests’ needs and expectations is a huge focus for the hospitality industry at...

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NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor Ranking from January 2016 to August 2016. A sample of 73 hotels resulted in approximately...

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5 ways AI is transforming hotel marketing

Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers...

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The Net Promoter Score

The Net Promoter Score is a widely used measure of firm performance, often regarded as the most important measure to include in any customer survey.

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Travel chat with Rodd Herron

Rodd is our Vice President of Sales Development and Events. He shares his travel adventures, including a wardrobe rescue mission in Kuala Lumpur, seaplane...

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Automated interest tracking

In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict...

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The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

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Email design top tips

Exceptional customer service is the foundation of what hoteliers do, and the majority do it very well. Maintaining customer service at that level across all...

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Travel chat with Kevin Ryan

Kevin Ryan oversees all product design for Cendyn’s Ovations solution, leading our development team with implementations. See why he loves Malaysia and his secret...

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Westin Azul rooftop infographic

Client showcase: Our creative services department created this original infographic for Cendyn client The Westin Austin Downtown showcasing the hotel's iconic pool and rooftop...

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Centralizing your data

Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest...

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Travel chat with Daniel Beattie

Daniel Beattie, Vice President of Engineering, handles all the open-source and ruby engineering teams within Cendyn, which means working with people located across 9...

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The power of email automation

Automated transactional emails can be the cornerstone of a hotels’ communication strategy – they share details about the transaction, include all reservation information and...

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Travel chat with Sara Toth

Sara Toth, Vice President, Enterprise Business Solutions, has been with Cendyn for 12 years and oversees the operations and development of Cendyn’s Enterprise Platform,...

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Travel chat with John Seaton

Cendyn’s International Managing Director, John Seaton, gives an inside look into the life of a business traveler. After over 20 years of traveling, he...

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Website tagging like a pro

Tagging trends and the applications themselves change very often, so it’s important to stay up to date on what is going on with booking...

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Travel chat with Laura Raso

Lover of travelling, Laura Raso, Guestfolio's Office Manager shares with us her favorite aspects of travel on the many trips and adventures she goes...

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Travel chat with Nicki Graham

Dislike the journey, but love the destination? Cendyn’s Senior Marketing & Communications Manager, Nicola Graham, shows us how the frustrations every world traveler deals...

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Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite airline’s credit card, root loyally for their hometown sports team, and have stayed at their...

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Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with changes to consumer lifestyles, have compelled hotels to transform the way they court customers. Guests...

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The single point of truth

Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality...

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Creating a holistic view of guests

Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest...

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Meet the team – Xundong Ding

Cendyn Chief Technology Officer Xundong Ding on being a female minority in tech, using hotel AI to improve the guest experience and advice to...

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Create promoters of your brand

We know that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. But what makes those guests promoters, neutral or detractors?

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Travel chat with Olga Peddie

Olga is our Senior Vice President of Client Strategy & Success. See why Hotel Przystan in Olsztyn is close to her heart and travel...

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Cendyn Outlook for 2017

Today Cendyn announces the launch of a new brand, look and feel and packaging of our solutions and product suite. We sat down with...

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The key to executing smarter meetings

Event Management technology has enabled companies to better manage complex enterprise-wide meeting related processes, spend, volumes and policies while collecting a vast amount of...

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Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest...

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Are you drowning in RFPs?

When compared to five years ago, hotels have seen a 300% increase in RFP leads from meeting planners. As a hotel, how do you...

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Turn your data into action

Guest arrival is a crucial moment in the guest journey that sets the tone for the entire hotel stay. By the time a guest...

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Responsive email: dos & don’ts

When it comes to designing a successful email marketing strategy for 2016, there are two very important reasons to incorporate responsive design. Reason #1...

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Compete effectively with OTAs

For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their...

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Google ad updates – top tips

On Friday, February 19th, Google started removing the right-hand rail ads from desktop search result pages. The worldwide change was progressively rolled out last...