Resources library

Blog

Managing capacity constraints in...

As hotels around the world gradually reopen they face...

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Survey results: How hotels are c...

See the results and first-hand accounts of how hoteliers...

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Plotting the comeback for hotels...

Hotels in North America and around the world are...

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How to stay connected to your gu...

Ghosting is never a good look. If your hotel...

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How CRM can help hotels with rec...

Here are just a few ways that you can...

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Hotel Heroes: Rosewood Hotels

Rosewood Hotels are hotel heroes. Here are stories of...

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Hotel Heroes: The St. Gregory Hotel

The St. Gregory Hotel are hotel heroes. Here are...

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Hotel Heroes: The Agua Caliente ...

The Agua Caliente Band of Cahuilla Indians are hotel...

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Hotel Heroes: Ace Hotel

Ace Hotel are hotel heroes. Here are stories of...

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Hotel Heroes: Caesers Entertainment

Caesers are hotel heroes. Here are stories of community...

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Hotel Heroes: Maybourne Group

The Maybourne Group are hotel heroes. Here are stories...

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Hotel Heroes: Station Casinos

Station Casinos are hotel heroes. Here are stories of...

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Hotel Heroes: Sydell Group

Sydell Group are hotel heroes. Here are stories of...

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Hotel Heroes: Wynn Resorts

Wynn Resorts are hotel heroes. Here are stories of...

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Hotel Heroes: The Standard

The Standard are hotel heroes. Here are stories of...

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Inspiration in a time of crisis:...

Here are stories of community and hope from our...

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Six ways your RMS can assist wit...

Here are six recommendations to help you to plan...

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Open or closed, think local

Top tips to help you manage your employees, marketing...

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Hot tips! Dealing with the effec...

We’ve put together some tips and tricks for using...

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Undercover Superwomen of Cendyn

In celebration of Women’s history month, we are featuring...

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Meet the Cendyn team: 5 minutes ...

Niels Mekenkamp, Director Business Solutions - EMEA, discusses his...

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What’s at the heart of good hote...

Creating a compelling and effective hotel website means balancing...

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What to do when crisis comes to ...

Make no mistake: the global spread of the novel...

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Meet the Cendyn team: 5 minutes ...

Sam Samsudi, Regional Director of Sales - APAC, discusses...

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Top social platforms in APAC for...

Where should you be investing your marketing dollars and...

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Insider Perspective: Donna Goudie

The hospitality technology industry has many leaders and trailblazers....

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Guestfolio CRM product enhanceme...

Guestfolio now speaks your language. This new feature allows...

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How to protect your hotel and pr...

A time of crisis can be stressful for anyone...

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Meet the Cendyn team: 5 minutes ...

Grace Azcarate, Marketing Manager, EMEA & APAC, discusses her...

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2020 technology forecast for hot...

This month, we’re taking a glimpse into the trends,...

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Product update – rainmaker...

Rainmaker’s guestrev, part of the Cendyn Revenue Cloud will...

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7 Skills to help you close more ...

Group sales is not about manipulation; it’s about understanding...

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5 ways to start a data science i...

Guidance for working with data as a hotel marketer...

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Meet the Cendyn team: 5 minutes ...

Sunny Zhao, Value Engineering Data Analyst, discusses her passion...

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Insider Perspective: John Seaton...

The hospitality technology industry has many leaders and trailblazers....

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The best hotel holiday email cam...

We're delighted to share with you this year the...

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Science vs. fiction: RMS

As research shows, when implemented appropriately, a science-based RMS leads...

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A comprehensive approach to hote...

By analyzing channels, hotels can develop a holistic strategy...

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Using a BI tool to build a colla...

Revenue strategy requires a collaborative approach, with every stakeholder...

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Disaster recovery and readiness ...

The primary concerns of a revenue manager in a...

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Designing a hotel loyalty progra...

Today, we share Part 2 in our loyalty program...

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Insider Perspective: Ron Lugo, S...

We spotlight Ron Lugo, SVP, Rainmaker GM at Cendyn....

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Insider Perspective: Steve Stear...

The hospitality technology industry has many leaders and trailblazers....

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Master lead scoring at your hotel

Group sales success comes from effectively allocating resources to...

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How to use a Facebook catalog fo...

The Facebook catalog is one of the few constants...

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Meet the team: 5 minutes with El...

Elizabeth Stanislaw, Event Planner & Marketing Specialist, describes her...

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Meet the team: 5 minutes with Me...

Melissa Phillips, Sales Development Representative, describes her career at...

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Meet the team: 5 minutes with Zo...

Zoe Warren, Sales Development Representative, discusses her career path...

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Major enhancements to Guestfolio...

Guestfolio CRM is packed with an enhanced set of...

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Seven steps to master lead manag...

Deliver a considerate and impactful lead acquisition and conversion...

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Using BI to create a more profit...

To effectively ride out the slowdown and plan for profitability,...

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Meet the Rainmaker team: Cheryl ...

Cheryl Henry, Director of Project Management, says "to be...

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FAQ: How Cendyn is preparing for...

To help prepare our customers, we’ve prepared a Q...

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Create the perfect guest experie...

Build the muscle memory that gives your team the...

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Insider Perspective: Michael Ben...

Cendyn's first "Insider Perspective" feature highlights Michael Bennett, Chief...

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How to master your hotel’s...

Social media is an effective channel to showcase the...

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Global CRM Study preview: What’s...

This is the third article in a series where...

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Maximize hotel profitability wit...

The challenge with groups, is that you must manage...

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Meet the team: Kelly Hazlett

Kelly Hazlett, Cendyn's HR Manager, explains what attracted her...

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Global CRM study preview: What h...

This is the second article in a series where...

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Hotel BI: Applying data analytic...

Hotel owners looking to accurately and efficiently improve business...

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Global CRM Study preview: The to...

This is the first article in a series where...

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3 things you need to do right aw...

Here’s what your hotel needs to know about Google’s...

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Revenue Management to Revenue St...

With U.S. hotel occupancy levels registering record-breaking performance,1 hoteliers must get...

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How to bring your best guest sto...

An effective ways to combat repetition is to turn...

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Meet the team: Kay Senior

Meet the team: Kay Senior, Product Analyst, explains "things...

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Get your hotel prepared for digi...

Hoteliers face a lot of things: from macro-economic headwinds...

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5 minutes with Stefan Crespo-Don...

Meet Stefan Crespo-Donaire - Cendyn's CRM Project Manager who...

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5 minutes with Satria Pinandhita

Meet Satria, our Regional Director of Sales based in...

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5 minutes with Ryan M. Brough

Based in Sacramento, Ryan is on a mission to...

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Cendyn announces expansion of Gu...

Following our announcement of a strategic follow on investment...

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The key to profitability: unders...

A hotel that is constantly jam-packed with guests is...

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4 pillars of personalization for...

You just know it when it’s right at a...

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Become a content marketing pro w...

Here are 6 simple steps to help you create...

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5 proposal mistakes your hotel s...

Stay away from these sales sins that consistently cost...

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Top 10 HITEC faves from our inte...

From London to Minneapolis, our intern Ben Seaton breaks...

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The Future of CRM, AI and machin...

With an AI-powered hotel CRM, it's feasible to deliver...

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Hoteliers: What you need to know...

Facebook announced changes across Messenger, Instagram, and WhatsApp, which...

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Is your hotel embracing the age ...

The term “database” is becoming obsolete - hotels need...

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The Future of CRM, AI and machin...

AI makes it possible to have robust hotel guest...

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The Future of CRM, AI and machin...

Artificial intelligence and machine learning are breaking new ground...

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Hotel data science for revenue m...

Attend our upcoming Data Science Boot Camp Breakout Sessions...

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Hoteliers: Everything you need t...

Hoteliers take a look at our recap from Google's...

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What’s on your iPhone with...

Today's employee spotlight features Jessica Johnson, Digital Marketing Strategy...

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RM strategies & best practi...

For a positive return on your real estate investment,...

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Data is a gift for hotels with a...

For hotels, data is a gift, but to get...

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What’s in your iPhone with...

Meet Senior CRM Product Service Manager & see what...

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Who are your hotel heroes?

Keeping a hotel running is a major operation. Beyond...

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What’s on your iPhone with...

Meet our Director of Ad Operations

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Delivering your brand promise ac...

Brand consistency is table stakes when it comes to...

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Travel chat with Neelam Sen

Meet Cendyn Product Services Manager Neelam Sen and hear...

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International Women’s Day

To celebrate International Women’s Day, we sat down with...

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What’s on your iPhone? McKenzie ...

Our Product Support Specialist opens her iPhone to reveal...

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What’s on your iPhone with Liset...

Meet our Creative Director and see what she reveals...

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Women who Code: Pesia Stempel on...

Meet Database and Reports Developer Pesia Stempel

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Women who Code: Sabrina Serrano ...

Meet UX/UI Designer Sabrina Serrano

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Women who Code: Yuqing Yao ̵...

Meet Software Developer Yuqing Yao

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Women who Code: Maitee Fernandez...

Meet Software Developer Maitee Fernandez

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Women who Code: Hemalatha Jani&#...

Meet Quality Assurance Test Analyst III Hemalatha Jani.

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3 ways to drive local guest busi...

Guest post from our partners at Seven Rooms

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Women who Code: Natalia Rodrigue...

Meet Software Developer Natalia Rodriguez

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Designing a hotel loyalty progra...

Map out the core principles for your hotel's loyalty...

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Eight ways to be a winner in hot...

Operations is the beating heart of the hotel, the...

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Measuring what matters the most ...

Numbers are rational and assuming that the source of...

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How CRM has evolved the digital ...

The landscape of how we manage our data has...

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Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand...

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What’s on your iPhone with...

Cendyn's Director of Sales & Strategy is a lot...

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The best email campaigns of 2018

We’re delighted to share with you this year the...

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Meet Cendyn Privacy & Secur...

Denise Barker is Cendyn's Security Offcer who has been...

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Meet John Harker: Director of Sa...

John Harker is Cendyn's Director of Sales for the...

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5 minutes with Claire Boys

Meet Claire Boys - Cendyn's EMEA Account Mananger who...

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What’s on your iPhone with...

Meet our CRM Senior Project Coordinator Abby Lennon and...

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Product updates: November 2018

A number of exciting new features have been launched...

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Making personalization work in t...

Hear about three hotels experiences about personalization and see...

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(Almost) everything starts with ...

Research is second nature to consumers - people are...

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6 ways to woo & win groups ...

Creating a more efficient way to win business is...

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Shifting away from the PMS as th...

Traditionally, the PMS has been considered the primary hub of...

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Travel chat with CRM Project Coo...

Meet Cendyn CRM Project Coordinator Brennen Leon in this...

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CRM for the modern hotel marketer

We were delighted when our partners, Welcome Systems, invited...

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Meet the team – Angie Teo

Angie Teo is our Senior CRM Project Manager -...

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Personalize the hotel guest expe...

We're delighted to bring you a blog post by...

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Ace your hotel RFP response process

In the hotel industry an RFP, or request for proposal,...

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Cendyn product updates

Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations

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Travel chat with Chris Bram

Chris is our Senior Director of CRM Product Services....

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Meet the Team: D’Andra Sweeting

Meet Cendyn Sales Development Representative D'Andra Sweeting. See her...

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How to reach hotel seekers in yo...

Amy is looking for reasons to believe your hotel...

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Aggregating your hotel data with...

Challenges arise out of the evolution of technology in...

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What’s on your iPhone? Jill Cully

Today, our Vice President of Sales-Americas reveals what's on...

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Sizing the value of group busine...

The cost of servicing different types of groups is...

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16 things I learned working at C...

From intern to full-time staffer, hear Abby’s 1st hand...

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Engage with your most valuable g...

Building a relationship with your guests is the cornerstone of hospitality,...

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Meet the team – Keith Povah

Meet our Guestfolio Sales Manager - Keith Povah who...

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Guest Relations Manager guide to...

In this article, we take a look at the...

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Cendyn featured in 2018 Hospital...

Cendyn's SVP of Global Marketing + Business Development Michael Bennett responded...

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Master the art of relationships ...

If you’re a hotelier responsible for securing groups and...

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Travel chat with Sarah MacWilliams

Sarah MacWilliams is our Inside Sales Manager

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Front Office Manager’s gui...

In this article, we take a look at the...

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Meet the team – Michael Ma...

Get to know the people behind Cendyn - this...

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Cendyn partners with Hedgehog fo...

Cendyn is proud to announce a new partnership with...

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General Manager’s guide to...

In this article, we take a look at the...

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Mapping personalization to profi...

Through the guest journey, travelers interact with a myriad...

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Travel chat with Jill Cully

Our Vice President of Sales-Americas is a beach girl...

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A proactive approach to hotel di...

Guest blog Q&A feature with John McAuliffe from WebCanada...

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Revenue Manager’s guide to...

In this article, we take a look at the...

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Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that...

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Happy Mother’s Day, from Cendyn!

Today is Mother’s Day! To celebrate, we asked our...

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Meet the team – Ashleigh R...

Meet Ashleigh Reynolds, CRM Product Service Coordinator EMEA based...

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Drive revenue throughout the gue...

We can’t escape the topic of AI today -...

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Meet the team – Felix Drei...

Get to know the people behind Cendyn - this...

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Drive direct bookings with hotel...

In this article we suggest some effective ways of...

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Get to know your guests with gue...

By compiling data and learning guest behavior over time,...

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Hit the OTAs with a rebound: 5 d...

Love them or hate them, the OTAs are here...

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Data append campaigns for need t...

Every hotel experiences need periods. Whether it is the...

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Loyalty spotlight China

Take a deep dive into the mindset of travelers...

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Segmentation & the guest jo...

In the second part of our blog series with...

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How to create promoters of your ...

Is your hotel benefiting from strong word-of-mouth? If not,...

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Product News

The latest product updates from eInsight CRM.

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A hotel marketer’s guide t...

Learn more about the role the Marketing Manager plays...

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Enhancing loyalty: spotlight Japan

Japan has long been one of Asia’s most mature...

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Meet the team – Derek Stevens

Meet Derek Stevens from our Sales Development Team

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Product news at Cendyn

Read about the latest updates to our CRM suite...

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Promoter, neutral or detractor?

What makes a guest a promoter, neutral or detractor?...

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Use technology to improve the gu...

Using technology to own the digital conversation has become...

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TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...

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The key trends for 2018

The evolving nature of the guest experience and keeping...

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Travel chat with Director, Produ...

Childhood trips to NYC and a very cool Swiss...

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Kick Start Your 2018

10 most influential hospitality trends and insights to jump...

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7 best practices for mobile-firs...

We allow our favorite brands into our inbox because...

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Meet the team – Cendyn Sup...

I provide client support and monitor services for maximum...

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Travel chat with Anthony Petrella

From the bright lights of Vegas to the mountains...

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Meet the team – Delano Wil...

We are the foot soldiers on the front lines...

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NPS & TripAdvisor ratings

Our study examined Net Promoter Score and Trip Advisor...

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Your hotel’s 2018 digital market...

One of the most important services we provide for...

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Automated email ideas for the ho...

Email automation is a great way for hoteliers to...

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Data intelligence that improves ...

The hospitality industry caters to millions of people daily....

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5 ways AI is transforming hotel ...

Artificial intelligence is enabling the hotel industry to do...

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The Net Promoter Score

The Net Promoter Score is a widely used measure of...

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The hotelier’s email marketing g...

When it comes to sending email marketing campaigns, there's...

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Adapting your hotel marketing pl...

Who is staying in your hotel? Why are they...

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Travel chat with Rodd Herron

Rodd is our Vice President of Sales Development and...

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Improving email opens & clicks

10 tips for improving email opens & click throughs...

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Automated interest tracking

In the hospitality industry we have learnt that by...

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Cendyn knows the true power of data

First party data is a hotel’s most valuable asset....

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Using CRM and data to curate uni...

While customer relationship management (CRM) is a term that...

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Cendyn product updates – e...

Now you don’t have to be an HTML expert...

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The bottom line impact

As digital marketers, we always focus on return on...

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Email design top tips

Exceptional customer service is the foundation of what hoteliers do,...

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Travel chat with Kevin Ryan

Kevin Ryan oversees all product design for Cendyn’s Ovations...

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Converting guests to loyal brand...

Hotels that succeed in building on their direct channels,...

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Westin Azul rooftop infographic

Client showcase: Our creative services department created this original...

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Centralizing your data

Hotels have an amazing collection of data, which when...

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An effective digital marketing s...

Every hotel marketer knows that targeting guests and driving...

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Creative best practices for disp...

To create a successful display ad, you need to...

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Travel chat with Daniel Beattie

Daniel Beattie, Vice President of Engineering, handles all the...

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Connectivity within the hospital...

As the most connected customer relationship management (CRM) solution...

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The power of email automation

Automated transactional emails can be the cornerstone of a...

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Travel chat with Sara Toth

Sara Toth, Vice President, Enterprise Business Solutions, has been...

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Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been...

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Travel chat with John Seaton

Cendyn’s International Managing Director, John Seaton, gives an inside...

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Cendyn & TripAdvisor Review...

Online ratings and reviews can make or break a...

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Website tagging like a pro

Tagging trends and the applications themselves change very often,...

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Travel chat with Laura Raso

Lover of travelling, Laura Raso, Guestfolio's Office Manager shares...

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Travel chat with Nicki Graham

Dislike the journey, but love the destination? Cendyn’s Senior...

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Innovation Central: A Cendyn Hac...

As part of our continued mission to push the...

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Are you utilizing your superfans?

Superfans are everywhere. They consistently spend on their favorite...

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Highlights from ITB Berlin 2017

Last week the Cendyn team packed their bags from...

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Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with...

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The single point of truth

Let’s get the story straight, Cendyn was the first...

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All things travel at Skift Forum...

On Tuesday this week, Cendyn attended the first ever...

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What’s on your iPhone with...

Whether it’s for business or personal, Cendyn’s Director of...

Blog

Segmentation & the guest jo...

In the first part of our blog series with...

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Creating a holistic view of guests

Hotel systems hold a wealth of information, but the...

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Hacking a male-dominated industry

Today’s little girl who loves technology believes she can...

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Innovating with AI: predictive a...

Hoteliers have an amazing collection of raw data, which...

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Meet the team – Xundong Ding

Cendyn Chief Technology Officer Xundong Ding on being a...

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How to ace peak season marketing

When peak season hits, the pressure heats up for...

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Meet the team: Robert Schimmel

Robert Schimmel is the Director of Product Management at...

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Meet with Cendyn at ITB Berlin 2017

Cendyn is ramping up for the BIG ITB conference...

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Travel chat with Olga Peddie

Olga is our Senior Vice President of Client Strategy...

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5 Awesome Tips about eProposal

eProposal packs a powerful punch, empowering you to respond...

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The key to executing smarter mee...

Event Management technology has enabled companies to better manage...

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Owning the digital conversation ...

In this article, we look at all the digital...

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What’s driving your guests to ma...

In this article, we look in detail at micro-moments...

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Why first responders get 70% of ...

You never get a second chance to make a...

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Roadmap to personalization

Hoteliers understand the benefits of one-to-one marketing and the...

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Use data to power audience segme...

Data is changing the foundations of hospitality marketing. With...

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Understanding the Millennial Mee...

Have you thought about how many of the meeting...

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5 tips for switching to paperles...

Paperless events are becoming more popular than ever for...

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Are you drowning in RFPs?

When compared to five years ago, hotels have seen...

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Turn your data into action

Guest arrival is a crucial moment in the guest...

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eBrochure® is changing the way t...

Cendyn's eBrochure is a game-changing product that is altering...

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Responsive email: dos & don’ts

When it comes to designing a successful email marketing...

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Compete effectively with OTAs

For years, hotels and resorts have been at a...

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Google ad updates – top tips

On Friday, February 19th, Google started removing the right-hand...

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How personalized data cultivates...

With one-to-one marketing, hoteliers can leverage Big Data to...