Cendyn Resources Library

Cuando se trata de conseguir más grupos para tu negocio, los equipos de Ventas del hotel deben ser lo más productivos y eficientes posible.

Explore and understand the evolution of hotel marketing to see greater returns by delivering more bookings at a lower cost at your hotel.

Give your team the confidence to start using data to create the perfect experience for every guest.

La gran cantidad de datos que recoge un hotel puede parecer abrumadora, pero un storytelling basado en datos puede ayudar a reunir esos datos de un modo más sencillo.

When it comes to nurturing group business, hotel sales teams must be productive and efficient.

Hospitality marketing should be fun, imaginative, and memorable.

The landscape of how we manage our data has changed, people are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment and hiring.

Your hotel’s content strategy needs to be scalable, consistent, and measurable, this guide will help you craft a strategy that makes your hotel stand out.

A CRM solution can drive efficiencies and revenue through an elevated guest experience, while industrializing processes and automating marketing activities.

When it comes to capturing more group business, it’s imperative to stay ahead of the competition by crafting compelling responses to RFPs.

¡Enhorabuena! Una gran parte del trabajo ya está hecha.

Managing digital transformation doesn’t always have to be complicated and slow.

Personalization is practically ubiquitous.

This guide takes you through the necessary steps to navigate the group business landscape and ensure you’ve mastered lead management.

For hotels, data is a gift - it might not always feel that way, but with proper care, data truly is a gift that keeps on giving.

Para los hoteles, el uso de Instagram es beneficioso en todos los sentidos, es gratuito y la oportunidad de comunicación con los clientes es infinita, siempre y cuando se utilice la plataforma de una manera convincente.

With the right CRM data tools, illuminating the people who make your hotel amazing and your most valuable guests is practically effortless.

When you are an independent or boutique hotel, it can feel overwhelming to compete with the oversized budgets of large resorts and international brands.

Take a look at our helpful comparison guide for an at-a-glance answer to start your hotel CRM journey with Cendyn.

How to nurture engagement & what to avoid at all costs on Instagram.

If you've got your head in a spin every time you look at dashboards, spreadsheets and reports, it's time to revisit how you measure success at your hotel.

Our latest guide provides you with five simple steps to keep you competitive and ahead of the game at your hotel.

Look at how group sales & catering has become a revenue generator & profit centre for hotels.

Build a foundation for the next right action & personalized engagement based on updated, accurate & relevant data.

Benchmarking hotel CRM solutions can be a challenging task in the current CRM provider landscape, this easy guide will give you the means to find the right CRM for your hotel.

Get the guidance you need to create your hotel's 2019 digital marketing plan and budget.

We can't escape the topic of AI today, it's everywhere, and in a world of big data and personalization, this is now what shapes how we approach everything in the hospitality industry.

This guide will give you all the tips you need to ensure you are managing your data and consent for marketing activity in a compliant way.

In this whitepaper, we look at how this data focus is shifting the perceptions of how data can be used and where it should be stored.

Our latest guide provides you with 5 easy steps to ensure you are doing what is needed to provide that perfect experience for every guest.

With the increased clamp down on email marketing due to recent privacy laws like GDPR, hotels need to safeguard the success of every send.

In this guide we explore one of the most important integrations in the hotel technology suite - the tight relationship between the PMS & CRM.

Download our guide to discover how traveler expectations have changed and and how hotels can deliver on their needs.

In this guide, you'll learn how to enable automated, predictive and relevant guest engagement across the entire traveler lifecycle.

In this guide, we’ll explore how powerful data segmentation can be used when these two information systems are used together.

Millennials now make up the largest living generation and are spending more on travel than ever.

With GDPR coming into effect on May 25, 2018 this guide will help you prepare for the new legislation and enable you to get your database ready in time.

How can hotels take advantage of the efficiencies of digital communications while at the same time, providing better, more personalized service?

Created in conjunction with Skift, this report takes a deep dive into the technology and trends driving CRM and Loyalty specifically in the Asia-Pacific region.

此报告是携手 Skift 编制而成，深入解读了促进 CRM 发展和提升忠诚度（尤其是亚太地区）的技术和趋势，并覆盖中国与日本重要的经济体，贯穿东南亚的酒店业核心地带，剖析澳大利亚的发达市场。

In this hotel digital marketing guide you’ll learn best practices and hear from top industry experts and see how leading brands stay on top in a competitive landscape.

Hotel industry guide to help hoteliers combat OTAs and drive direct hotel bookings.

Los hoteles se ven en la encrucijada de competir por las reservas directas y, al mismo tiempo, maximizar el potencial de distribución del canal de las OTA.

Learn how marketers are shifting from a pattern of interruption to weaving offers and touch points into the guest’s life on and off property.

With the advancement of Hotel CRM and digital technology, it is now possible to create meaningful interactions throughout the entire guest journey, starting at pre-arrival and continuing post-stay through the loyalty loop.