Sep 16, 2021 GuideCómo crear líneas de asunto de email que conviertan Pon los perfiles más completos de tus clientes a...
Sep 16, 2021 GuideHow to budget plan amidst uncertainty As you round the corner into another budgeting season...
Aug 23, 2021 GuideHow to create email subject lines that convert Resist the urge to tick items off your to-do...
Aug 17, 2021 Guide8 ways guest scoring will turn you into a sophisticated marketer Here’s how guest scoring works to turn you into...
Aug 12, 2021 Guide4 ways to finesse your list segmentation skills Emails deployed via smartly-segmented lists outperform overly broad campaigns...
Aug 4, 2021 GuideTop questions to ask when selecting a CMS Your Content Management System (CMS) is the backbone of...
Aug 2, 2021 GuideSocial creative that boosts conversions In this guide, we’re going to explore how to...
Jul 23, 2021 Guide4 ways to use a customer data platform in hospitality If you haven’t started thinking about a CDP, or...
Jul 21, 2021 GuideThe guest engagement recovery guide How do we promote guest engagement? By leveraging processes...
Jul 19, 2021 GuideThe complete revenue management playbook for casinos As the casino industry emerges from the pandemic-related downturn,...
Jul 8, 2021 GuidePotencia el marketing digital de tu hotel con los datos del CRM Pon los perfiles más completos de tus clientes a...
Jun 24, 2021 Guide10 steps to boost loyalty at your hotel Memories and nostalgia are powerful; now it’s up to...
Jun 17, 2021 Guide6 things to consider when investing in an RMS As you seek to optimize revenues, drive profits, save...
Jun 17, 2021 GuideHow to grow guest revenue prior to guest arrival Learn how to start generating revenue and building loyalty...
May 27, 2021 GuideSupercharge your hotel’s digital marketing with your CRM data To supercharge your digital marketing, you’ll need a well-organized...
May 17, 2021 GuideTouchless technology that hotel guests expect today Touchless technology remains a key tool for rebuilding confidence...
Apr 29, 2021 GuidePrepare your hotel for pent-up travel demand Plan your own hotel’s rebound strategy to prepare for...
Apr 26, 2021 GuideDigital advertising tips & tricks for your hotel Savvy hotel marketers must stay on top of the...
Apr 14, 2021 GuideRev up your hotel’s data strategy with a Customer Data Platform A CDP is a standardized data layer that keeps...
Apr 7, 2021 Guide8 creative ideas for generating non-room revenue at your hotel Non-room revenue can make all the difference when it...
Apr 2, 2021 GuidePrepara tu hotel para la demanda de viajes reprimida Todo lo que hay que saber sobre la vuelta...
Mar 24, 2021 GuideMaster scenario planning at your hotel Scenario planning prepares your team for an uncertain world...
Mar 10, 2021 GuideCDP vs. CRM – What’s the difference and how can the two... Let's compare customer data platforms with customer relationship management...
Mar 4, 2021 GuideRethink your casino revenue strategy for a total revenue world The casino room block prevents casino resorts from optimizing...
Feb 23, 2021 GuideEmail deliverability guide for hoteliers Optimizing your email program will give your email the...
Feb 10, 2021 GuideStrengthen your social media presence in 2021 Social media saw surging engagement in 2020, as people...
Feb 3, 2021 GuideWhy you should be focusing on first-party data First-party data puts you closer to your customers --...
Jan 27, 2021 GuideWhat is a Customer Data Platform? Each hotel has its own unique needs around customer...
Jan 13, 2021 GuideCapture non-room revenue at your hotel One of the most important catalysts for growth at...
Jan 5, 2021 GuideA user guide to Cendyn’s Insight Score and Audiences The Insight Score gives marketers what they need to...
Dec 23, 2020 GuideHotel Tech Report 2021 Buyer’s Guide: Hospitality Marketing A... Produced in partnership with HotelTechReport - This 2021 Hospitality...
Dec 23, 2020 GuideHotel Tech Report 2021 Buyer’s Guide: Hotel CRM & Email Market... This Buyer's Guide assists decision makers through the research,...
Dec 3, 2020 GuidePlanning your 2021 budget in the wake of uncertainty Budgeting for the year ahead is going to be...
Nov 23, 2020 GuideCreate wow moments for guests in a socially distanced world By making your hotel guests feel comfortable, anticipating their...
Nov 9, 2020 GuideCendyn’s digital spend calculator Download Cendyn's digital spend calculator to help you see...
Oct 15, 2020 Guide10 ways to leverage loyalty in your revenue management strategy As marketers and revenue managers, we rely on data...
Oct 7, 2020 GuideMarketing and revenue under one roof In this guide, we’re going to show you seven...
Sep 24, 2020 GuideThe ultimate email marketing playbook for hotels Email marketing is not only a way to boost...
Sep 16, 2020 GuideWhy cleansing your database is so important in our data-driven world Creating dynamic, personalized marketing campaigns is the best way...
Aug 20, 2020 GuideA revenue management checklist for a topsy turvy world To assist you in navigating revenue management in the...
Aug 12, 2020 GuideEmail design best practices for hotels More than ever, hoteliers must maximize the use of...
Aug 6, 2020 GuidePrepare your hotel digital marketing strategy for a world without c... There's a major shift afoot that will have a...
Jul 23, 2020 GuideCRM: strategies and best practices to improve the guest experience In this guide we show you the fundamentals of...
Jul 22, 2020 GuideHow the role of the revenue manager evolved since COVID-19 In our latest guide we look at how revenue...
Jul 15, 2020 GuideHotel reopening toolkit The most popular and trending topics hotels should consider...
Jul 1, 2020 GuideDecoding the guestprint amid COVID-19 To help you navigate maintaining stellar personalization at your...
Jun 18, 2020 GuideCendyn’s hotel capacity calculator Download the calculator today to determine your average “effective occupancy”...
Jun 11, 2020 GuideHospitality in a contactless world How CRM, video, streaming & other tech tools can...
May 28, 2020 GuideThe Email Benchmark Report 2020 Email continues to reign as the favored channel of...
May 5, 2020 GuideKeep hotel employees engaged during COVID-19 We’ve compiled ideas and tips for effectively communicating and...
Apr 28, 2020 GuideGuía de optimización de email marketing para hoteleros La entregabilidad excepcional de tus correos está a su...
Apr 24, 2020 GuideCommunication dos and don’ts during COVID-19 To help ensure you are communicating with your guests...
Apr 14, 2020 GuideEight best practices in revenue management for during and after COV... During a crisis like COVID-19 revenue managers must adjust...
Apr 9, 2020 Guide10 digital marketing strategies for during and after COVID-19 With the travel industry at a virtual standstill, what’s...
Mar 24, 2020 GuideThe Casino Revenue Manager’s Crisis Survival Guide Strategy and tactics specifically for hotel-casino revenue managers to...
Mar 18, 2020 GuideThe ultimate crisis survival guide for hotels In this guide, we offer tactical crisis management advice...
Mar 12, 2020 GuideHow to build the best attribution model for your hotel This is the second guide in our two-part series...
Mar 3, 2020 GuideUnderstand attribution in digital marketing How is a hotel marketer supposed to know what...
Feb 18, 2020 GuideCreating the ultimate revenue plan that drives success Discover your untapped revenue potential! Download our latest guide...
Feb 14, 2020 GuideEverything you need to know about metasearch advertising If your hotel is looking to take advantage of...
Feb 5, 2020 GuideCómo capturar ingresos más allá de las habitaciones de tu hotel Uno de los catalizadores más importantes para el crecimiento...
Feb 4, 2020 GuideRevenue management trends for 2020 and beyond Each trend has gained traction specifically because it helps...
Jan 28, 2020 Guide10 essential components of hotel RMS Revenue management is complex … and fierce. Leaving the...
Jan 13, 2020 GuideThe hotelier’s guide to green marketing In this guide, we explain how to market your...
Jan 12, 2020 GuideSorprende a tus clientes en un mundo marcado por el distanciamiento... Descubre cómo deslumbrar a tus huéspedes dentro de un...
Jan 10, 2020 GuideRefuerza tu presencia en redes sociales en 2021 Social media saw surging engagement in 2020, as people...
Dec 23, 2019 GuideA hotelier’s guide to data science Learn the key techniques hoteliers can use to advance...
Dec 12, 2019 GuideCreate a successful revenue strategy for the year ahead How to make a successful revenue strategy by asking...
Dec 11, 2019 GuideCómo planificar tu presupuesto para el 2021 El presupuesto para el año que viene va a...
Dec 10, 2019 GuideThe 2019 Smart Decision Guide to Hospitality Revenue Management Everything you need to know to select the right...
Nov 20, 2019 GuideLa calculadora de inversión digital de Cendyn Descarga la calculadora de inversión digital de Cendyn para...
Nov 13, 2019 GuideHow to master your hotel’s Instagram and Facebook stories If you’re not adding Facebook or Instagram Stories to...
Nov 13, 2019 GuideHow to execute SEO like a pro This guide is for hospitality marketers who want to...
Nov 13, 2019 GuideData management fundamentals for hoteliers In this guide we explore the fundamentals of data...
Nov 9, 2019 Guide10 claves para aprovechar la fidelización en tu estrategia de Reven... Como comercializadores y revenue managers, dependemos de los datos...
Nov 4, 2019 GuideHow to master the psychology of group sales & events 7 skills to help you close more business at...
Oct 23, 2019 Guide8 powerhouse benefits of a CRM & RMS integration for hotels When Customer Relationship Management (CRM) and Revenue Management System...
Oct 15, 2019 GuideLa guía definitiva de email marketing para hoteles El marketing por correo electrónico no sólo es una...
Oct 15, 2019 GuideThe state of CRM and guest management in 2019 and beyond Cendyn partnered with h2c to develop a global survey...
Oct 8, 2019 GuideHow to book more weddings at your hotel In this guide, we'll show you how to attract...
Oct 2, 2019 GuideA hotelier’s guide to CCPA (California Consumer Privacy Act) Hotels need to prepare for the California Consumer Privacy...
Sep 26, 2019 Guide5 pasos esenciales para dominar los tests A/B En nuestra última guía, repasamos los cinco pasos esenciales...
Sep 26, 2019 Guide5 essential steps to A/B test the right way An A/B test is when different variables in a...
Sep 19, 2019 Guide10 consejos para crear emails capaces de generar reservas Descarga nuestra guía para recibir diez consejos para mejorar...
Sep 16, 2019 GuidePrepara la estrategia digital de tu hotel para un mundo sin cookies Hay un cambio importante en marcha que tendrá un...
Sep 4, 2019 Guide10 Hospitality trends to look for in Asia Download our guide and learn the top ten hospitality...
Aug 21, 2019 GuideHow to maintain momentum in the off-season Learn three ways that your essential departments can fuel...
Aug 20, 2019 Guide10 tips for creating email copy that converts Learn how to improve your hotel's email open rates...
Aug 17, 2019 GuideKit de herramientas para la reapertura de hoteles En esta guía cubriremos los temas más populares y...
Aug 12, 2019 GuideDecoding the guestprint Your guests have unique passions and personality traits that...
Aug 7, 2019 GuideHotel operations: 10 ways to leverage CRM As 2020 is approaching, hotels will depend on their...
Aug 7, 2019 GuideHotel marketers: 10 ways to leverage CRM As budget season is approaching, all eyes are on...
Aug 6, 2019 GuideRevenue management: 10 ways to leverage CRM With growing acquisition costs, increased supply, and softer demand...
Jul 8, 2019 GuideHospitality en un mundo contactless La tecnología está tomando la delantera para ayudar a...
Jul 5, 2019 GuideThe evolution of hotel marketing Explore and understand the evolution of hotel marketing to...
Jul 5, 2019 GuideGestión de leads para directores de Ventas de hoteles Cuando se trata de conseguir más grupos para tu...
Jul 2, 2019 Guide10 ways hotel CRM boosts your bottom line Increasingly, hotels are turning to CRM to find new...
Jun 5, 2019 GuideCreate the perfect guest experience using your data Give your team the confidence to start using data...
Jun 5, 2019 GuideCómo contar historias con tus datos Consulta nuestra última infografía para descubrir cómo la visualización...
May 6, 2019 GuideThis is why your select-service hotel needs a CRM A CRM solution can drive efficiencies and revenue through...
May 5, 2019 GuideLeverage guest content and nurture your brand One of the easiest, most effective ways to combat...
May 5, 2019 GuideHow CRM has shaped the digital landscape The landscape of how we manage our data has...
May 5, 2019 GuideCreate a killer content marketing strategy for your hotel Your hotel’s content strategy needs to be scalable, consistent,...
Apr 30, 2019 Guide10 estrategias de marketing online durante y después del COVID-19 A continuación, presentamos 10 estrategias de marketing digital para...
Apr 5, 2019 GuideHow to spot likes that win hearts & earn guest loyalty Personalization is practically ubiquitous. With a treasure trove of...
Apr 5, 2019 GuideHow to build a digital culture at your hotel Managing digital transformation doesn’t always have to be complicated...
Apr 5, 2019 GuideGuía de gestión de leads para hoteleros ¿Agobiado por los leads? Ahora viene el empujón final:...
Apr 5, 2019 Guide11 things planners want in hotel proposals right now When it comes to capturing more group business, it’s...
Mar 23, 2019 GuideTodo lo que necesitas saber sobre atribución en marketing digital ¿Cómo puede un profesional de marketing saber qué es...
Mar 23, 2019 Guide10 elementos esenciales de un RMS hotelero En tiempos de crisis como COVID-19, RMS es una...
Mar 19, 2019 Guide10 dez componentes essenciais de um RMS para hotéis Aqui, apresentamos nossa visão dos dez componentes essenciais do...
Mar 5, 2019 GuideLead management guide for hoteliers This guide takes you through the necessary steps to...
Feb 26, 2019 GuideDatenwissenschaftliche Anleitung Daten können eine kniffelige Angelegenheit sein. Zu viele, nicht...
Feb 26, 2019 GuideEntwickeln sie eine erfolgreiche umsatzstrategie für das kommende jahr Der richtige Plan macht den Unterschied für Umsatzmanager. Dies...
Feb 26, 2019 Guide8 mächtige Vorteile einer CRM- und RMS-Integration Wenn Lösungen in den Bereichen Customer Relationship Management (CRM)...
Feb 26, 2019 GuideSo setzen Sie SEO wie ein Profi ein Eine gut optimierten Hotelwebsite bietet einen umfassenden Vorteil: Durch...
Feb 5, 2019 GuideDiscover hotel heroes & valuable guests With the right CRM data tools, illuminating the people...
Feb 5, 2019 GuideLa guía definitiva para obtener los mejores resultados del SEO hote... Esta guía está dirigida a profesionales del marketing hotelero...
Feb 2, 2019 Guide10 consejos para hoteleros: qué hacer y qué no hacer en Instagram Para los hoteles, el uso de Instagram es beneficioso...
Jan 5, 2019 GuideLead scoring for hotel sales pros Lead scoring ensures that Sales Managers don’t waste time...
Jan 5, 2019 Guide10 Dos & Don’ts for Hotels on Instagram How to nurture engagement & what to avoid at...
Jan 2, 2019 Guide10 marketing tips for independent & boutique hotels When you are an independent or boutique hotel, it...
Nov 5, 2018 GuideAce your hotel RFP response process Our latest guide provides you with five simple steps...
Oct 6, 2018 GuideUnlocking the potential of group sales and catering Look at how group sales & catering has become...
Oct 5, 2018 Guide10 questions to ask before investing in a hotel CRM Benchmarking hotel CRM solutions can be a challenging task...
Sep 5, 2018 Guide2019 digital marketing plan & budget guide Get the guidance you need to create your hotel's...
Aug 10, 2018 GuideGuía: 6 claves para conocer mejor a nuestros clientes Descarga nuestra última guía para superar las expectativas de...
Jul 5, 2018 GuideObtaining consent for marketing activities This guide will give you all the tips you...
Jun 4, 2018 GuideCómo gestionar la comunicación en tiempos de Covid-19 Hoteles: Para ayudarte a comunicar con tus huéspedes y...
May 5, 2018 GuideHotel marketing guide to personalization In this guide, you'll learn how to enable automated,...
May 5, 2018 GuideChanging traveler expectations Download our guide to discover how traveler expectations have...
Apr 5, 2018 GuideHotel marketing to millennials Millennials now make up the largest living generation and...
Apr 5, 2018 GuideHotel CRM & social media guide In this guide, we’ll explore how powerful data segmentation...
Jan 5, 2018 GuideHospitality marketing segmentation guide Our latest guide provides you with 5 easy steps...
Oct 5, 2017 GuideEnhancing loyalty Asia-Pacific Created in conjunction with Skift, this report takes a...
Oct 5, 2017 GuideDigital marketing best practices In this hotel digital marketing guide you’ll learn best...
Oct 1, 2017 GuideThe hotel industry’s automated future Learn how marketers are shifting from a pattern of...
